CITIC Jinqiao's full-year results up to the end of December 2009. Shareholders' profit attributable to shareholders fell 19.5% to 97.25 million yuan. Morgan Stanley published a report that expected the mainland advertising market to improve. Coupled with the expected increase in CITIC Jinqiao's market share, the target price was 3.5 yuan, while optimism could rise to 5.7 yuan.

Morgan Stanley pointed out that CITIC Jinqiao's sales increased 38% to 463 million yuan in the second half of 2009, while the average price rose 35%, mainly due to the favorable seasonal advertising industry recovery. The bank expects that CITIC Jinqiao will continue to grow this year, including expanding the market share of China TV advertising by agents, and expects the long-term utilization hours to increase to 71%. At the same time, it expects the average sales price compound annual increase to 10% over the next 10 years, plus it is expected that this year's turnover will rise 92% to 1.5 billion yuan, reflecting expectations that this year's turnover will rise by 92% to 1.5 billion yuan. Price-earnings ratio in 2010 .

At the same time, Daimo also pointed out that in the “most bullish” situation, the usage hours of CITIC Jinqiao on CITIC will increase by 72%. At the same time, if the average sales price of CITIC Jinqiao rises to 11% in the next 10 years, CITIC Jinqiao can expect 5.7 yuan.

CTV Jinqiao rose 1.02% yesterday to close at HK$1.99.