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港股异动 | 京东集团涨超4%,618大促已开启预售,机构称把握电商平台估值修复机会

Changes in Hong Kong stocks | JD Group (09618) rose more than 2%, 618 promotions have started, pre-sales agencies say they have seized the opportunity to repair e-commerce platform valuations

Zhitong Finance ·  Jun 6, 2023 10:21

The Zhitong Finance App learned that JD Group (09618) rose more than 2%. As of press release, it had risen 2.46% to HK$141.80, with a turnover of HK$26.57 million.

According to the news, according to JD's WeChat account, as of 24:00 on June 1, JD 618 led to a year-on-year increase of more than 30% in new first-time purchasers. Apparel and beauty consumption recovered rapidly and showed a trend of comfort and self-satisfaction; after a good start in 4 hours, the turnover of more than 2,000 clothing brands increased by more than 100% year-on-year, and the overall turnover of the women's footwear category increased by more than 2 times; the turnover of over 1,100 beauty brands increased 100% year-on-year;

Furthermore, CITIC Securities pointed out that the 618 promotions on various platforms have recently started pre-sales, taking stock of various playstyles and promotion efforts. It is recommended that attention be paid to the platform's growth potential and consumer sentiment reflected in subsequent big promotion data. As we have entered a low base quarter since April and the superimposed recovery process continues to advance, it is recommended that we continue to pay attention to the subsequent trend of warming consumer sentiment. Currently, investors' financial sentiment and confidence in the consumer market are low, and PE on all e-commerce platforms has reached a low level. It is recommended to pay attention to the pace of financial sentiment and fundamentals warming to seize opportunities for valuation repair.

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