来源：华尔街见闻
作者：周晓雯
国内车企内卷，从价格战来到了举报阶段。
5月25日上午，$长城汽车(02333.HK)$发表声明称，已在4月11日向生态环境部、国家市场监督管理总局、工业和信息化部递交举报材料，就比亚迪秦PLUS DM-i（产品型号：BYD7152WT6HEVC2）、宋PLUS DM-i（产品型号BYD6470ST6HEV2）采用常压油箱，涉嫌整车蒸发污染物排放不达标的问题进行举报。
长城汽车发布声明后，比亚迪A股、$比亚迪股份(01211.HK)$港股股价骤然下挫。
“长城官方举报比亚迪”也登上了微博热搜前十。
约一个半小时后，比亚迪的回应来了。
比亚迪方面表示，由于测试车辆由长城购买、保管并安排送检，严格来说不符合国标要求的送检状态，因此检测报告不能作为依据：
经了解，长城所说的情况，测试车辆由长城购买、保管并安排送检，中汽中心（天津）按长城的要求进行了相关项目的检测。测试车辆严格来说，不符合国标要求的送检状态，即应由第三方抽样、保管及送检，并要求完成3000公里磨合后测试，而长城送检的车辆在检测时，里程仅为450-670公里。鉴于以上，我们认为其检测报告无效，长城不能以此作为依据！我们的产品及相关检测符合国家标准，在国家权威机构通过认证。我们欢迎有关部门随时过来调查、取证和检测。
此外，比亚迪还在声明中表示，随时欢迎有关部门随时调查、取证和检测，比亚迪在插混技术上有二十多年的积累和迭代，“不像有些同行想的那么简单”。
对此，长城汽车再次回应称，“以声明信息为准，长城汽车正在密切关注立案及处理进展。”
比亚迪回应后，长城汽车股价亦在开盘后走低。截至发稿，长城汽车A股跌超6%，港股跌近7%，比亚迪A股跌超2%，港股跌超4%。
公开资料显示，2022年，比亚迪取得营收4240.61亿元，净利润166.22亿元，同比增长445.61%；长城汽车营业收入1373.40亿元，净利润82.66亿元，同比增长22.90%。
销量上看，2022年，比亚迪全年销量180.25万辆，同比增加149.88%；长城汽车全年销量106.17万辆，同比减少17.12%，其中长城汽车旗下新能源汽车累计销售约11.99万辆，同比减少13.79%。
比亚迪新车上市
值得注意的是，今日原为比亚迪宋Pro DM-i冠军版新车的上市日。
根据比亚迪方面的宣传资料，宋Pro DM-i冠军版搭载比亚迪研发的DM-i超级混动系统，发动机最大功率为81千瓦，百公里加速7.9S，“堪比2.0T燃油车动力”，满油满电综合巡航达到1090KM。
而长城汽车此次举报的秦PLUS DM-i、宋PLUS DM-i，正是比亚迪的热销车型之一。
今年4月，比亚迪秦PLUS DM-i车型销量为31734辆，占“秦家族”当月总销量的四分之三，宋PLUS DM-i的销量为20645辆，占“宋家族”当月销量的六成以上。
事件发生后，有汽车行业分析师对上证报记者指出，目前伴随汽车新能源化和智能化的高速发展，行业面临全面竞争升级，企业和企业的确存在矛盾。
竞争白热化，大家都想争取一张船票。
奥纬咨询董事合伙人张君毅对上证报记者表示，现在汽车行业竞争压力非常大，企业和企业之间互相之间作为竞争对手的机会多于竞争队友，但是需要注意的是：一方面，领先的企业应该遵照行业规范来做事；另一方面，中国汽车行业要有健康发展的氛围，应该互相帮助，而不是互相拆台。
值得一提的是，今年3月，在“长城汽车新能源干货大会”上，长城汽车曾宣布推出1000万元悬赏计划，开展专项净网行动，以打击网络水军。
长城汽车副总裁傅小康表示，本应该是报团取暖的阶段，却有人打着冠冕堂皇的旗号，侵蚀着来之不易的沃土。特别是在各类社交媒体平台上，长期存在着一些不良之风。因此，他呼吁，汽车行业经营主体、汽车行业从业者，以及更多同行团结起来，抵御网络不正之风。
车企内卷加剧
由于宏观环境波动、市场需求降温等种种原因，今年春天，我国汽车市场打响了一场“史无前例”的价格战。
燃油车端，东风在湖北率先打响降价，而在新能源端，降价则是由特斯拉领衔。
尽管价格战在短期内对于品牌存在一定的影响，但仍有不少车企加入了这一行列。
面对价格战，比亚迪打出了“油电同价”，通过推出新车型降价增配向车主回馈。另一边的长城同样也在上海车展上推出2023款欧拉芭蕾猫，起售价从当初的19.3万直降至14.98万。
证券时报·e公司援引业内人士分析称，“油电同价”是比亚迪秦、宋两款混动车型热销的重要原因。通常情况下，同级别的车型中，纯电或混动版本较燃油车的价格普遍较高，比亚迪把混动车的价格“打下来”，可进一步扩大市场占有率。
编辑/Hoten
Source: Wall Street News
Author: Zhou Xiaowen
Domestic car companies' internal reports have gone from a price war to the reporting stage.
On the morning of May 25th,$GREATWALL MOTOR(02333.HK)$A statement was issued stating that reporting materials were submitted to the Ministry of Ecology and Environment, the China General Administration of Market Supervision and Administration, and the Ministry of Industry and Information Technology on April 11 to report on the alleged problem that BYD Qin PLUS DM-i (product model: BYD7152WT6HEVC2) and Song PLUS DM-i (product model BYD6470ST6HEV2) use normal pressure fuel tanks and are suspected of not meeting vehicle evaporation pollutant emissions standards.
After Great Wall Motor issued a statement, BYD's A shares,$BYD COMPANY(01211.HK)$Hong Kong stock prices fell sharply.
“Great Wall reports from BYD” also made it into the top ten popular searches on Weibo.
About an hour and a half later, BYD's response came.
BYD said that since the test vehicle was purchased, kept and arranged for inspection by the Great Wall, strictly speaking, it did not meet the requirements of national standards for inspection, so the inspection report could not be used as a basis:
According to information, according to the situation described by the Great Wall, the test vehicle was purchased, kept, and arranged for inspection by the Great Wall, and the China Automobile Center (Tianjin) carried out tests on related projects in accordance with the requirements of the Great Wall. Strictly speaking, if the test vehicle does not meet the requirements of the national standard, it should be sampled, stored and sent for inspection by a third party, and is required to complete the test after 3,000 kilometers of run-in. At the time of inspection, the vehicle sent to the Great Wall for inspection had a mileage of only 450-670 kilometers. In view of the above, we believe that its test report is not valid, and the Great Wall cannot be used as a basis for this! Our products and related tests meet national standards and have been certified by national authorities. We welcome relevant departments to investigate, collect evidence and test at any time.
![]()
In addition, BYD also stated in its statement that relevant departments are always welcome to investigate, obtain evidence, and test at any time. BYD has accumulated and iterated on mixing technology for more than 20 years. “It's not as simple as some peers think.”
In response, Great Wall Motor once again said, “Subject to the statement information, Great Wall Motor is closely monitoring the progress of the case filing and processing.”
Following BYD's response, Great Wall Motor's stock price also declined after the opening of the market. As of press release, Great Wall Motor's A-shares fell more than 6%, Hong Kong stocks fell nearly 7%, BYD's A-shares fell more than 2%, and Hong Kong stocks fell more than 4%.
According to public information, in 2022, BYD obtained revenue of 424.061 billion yuan and net profit of 16.622 billion yuan, an increase of 445.61% over the previous year; Great Wall Motor's revenue was 137.340 billion yuan and net profit was 8.266 billion yuan, an increase of 22.90% over the previous year.
In terms of sales, in 2022, BYD sold 1,802,500 units for the whole year, an increase of 149.88% over the previous year; Great Wall Motor sold 1,061,700 units, a decrease of 17.12% over the previous year. Among them, Great Wall Motor's new energy vehicles sold about 119,900 units, a decrease of 13.79% over the previous year.
BYD launches new car
It is worth noting that today was the launch date of the new BYD Song Pro DM-i Champion Edition.
According to BYD's promotional materials, the DM-i Champion version of the Song Pro is equipped with the DM-i super hybrid system developed by BYD. The maximum engine power is 81 kilowatts, and the acceleration is 7.9S for 100 kilometers. “Comparable to the power of a 2.0T fuel vehicle”, the comprehensive cruise with full fuel and electricity reached 1,090 km.
Meanwhile, the Qin PLUS DM-i and Song PLUS DM-i reported by Great Wall Motor this time are among BYD's best-selling models.
In April of this year, the BYD Qin PLUS DM-i model sold 31,734 units, accounting for three-quarters of the “Qin Family”'s total sales for that month. The Song PLUS DM-i sold 20,645 units, accounting for more than 60% of the “Song Family”'s sales that month.
After the incident occurred, an auto industry analyst pointed out to the Shanghai Securities News reporter,Currently, along with the rapid development of new energy and intelligence in automobiles, the industry is facing comprehensive competition and upgrading, and there is indeed a conflict between enterprises and enterprises.
Competition is intense, and everyone wants to get a ferry ticket.
Zhang Junyi, managing partner of Oliver Wai Consulting, told the Shanghai Securities News reporter that the competitive pressure in the automotive industry is very high. There are more opportunities for companies to compete as rivals than teammates, but it is important to note: on the one hand, leading companies should act in accordance with industry regulations; on the other hand, if the Chinese automobile industry needs to have an atmosphere of healthy development, they should help each other rather than break up with each other.
It is worth mentioning that in March of this year, at the “Great Wall Motor New Energy Dry Goods Conference”, Great Wall Motor announced the launch of a 10 million yuan reward plan to launch a special network clean-up campaign to crack down on cyber forces.
Fu Xiaokang, vice president of Great Wall Motor, said that it was supposed to be the heating stage for the newspaper team, but some people are using the banner of being spectacular and are eroding the hard-won fertile ground. In particular, there have been some bad trends for a long time on various social media platforms. Therefore, he called for automobile industry operators, automobile industry practitioners, and more peers to unite against online fraud.
Car companies' internal affairs have intensified
Due to various reasons such as fluctuations in the macro environment and cooling of market demand, China's automobile market started an “unprecedented” price war this spring.
On the fuel side, Dongfeng took the lead in price cuts in Hubei, while on the new energy side, the price reduction was led by Tesla.
Although the price war has had a certain impact on brands in the short term, there are still quite a few car companies that have joined this ranks.
Faced with the price war, BYD offered “the same price for oil and electricity” to give back to car owners by introducing new models at reduced prices and increased allocations. The Great Wall on the other side also unveiled the 2023 Euler Ballet at the Shanghai Auto Show. The starting price dropped straight from 193,000 to 149,800.
The Securities Times · e Company quoted industry insiders as saying that “the same price of oil and electricity” is an important reason why BYD's Qin and Song hybrid models are popular. Normally, among models of the same class, pure electric or hybrid versions are generally more expensive than fuel vehicles. BYD “knocks down” the price of hybrid cars, which can further expand its market share.
Editor/Hoten
