Shanghai2023/5/24 /PRNewswire/ -- Hilton Group (NYSE: HLT) today announced the introduction of unique brands in two major segments in Greater China: lifestyle brand Motto by Hilton and high-end full-service hotel brand Signia by Hilton. The first hotels were located in Hong Kong and Chengdu respectively. Since then, the Hilton Group's hotel brand matrix in China has expanded to 12, covering luxury, full service and selected service brands, providing owners and guests with diverse choices.

Mr. Qian Jin, President of Hilton Group Greater China and Mongolia“The Hilton Group adheres to the brand's endogenous development strategy and continues to launch innovative brands to meet the diverse needs and changing expectations of guests in this day and age,” he said. Of every 3 hotel rooms under construction in China, 1 is a hotel owned by the Hilton Group. The two new brands introduced this time also take into account the huge opportunities and potential of the Chinese market, hoping to bring specialty brands to more dynamic destinations such as Hong Kong and Chengdu to provide guests with a new stop experience.”

Motto by Hilton, an urban hotel brand positioned as a lifestyle category, aims to help guests integrate into local life. The brand's hotels are all located in excellent locations in cities around the world. Motto Commons, the core area of the brand, is a vibrant co-working space with a modern design lobby café serving carefully roasted local coffee. Currently, Motto by Hilton has opened 5 hotels around the world, and 20 more hotels are in preparation in places such as New York in the US, Philadelphia, and Rotterdam in the Netherlands.

The Motto by Hilton Hong Kong SoHo Hotel was developed by Li Li Group Limited and is expected to open in 2024. The hotel is located in the heart of Hong Kong's bustling Sheung Wan district, surrounded by food, bars, cafes, boutiques and galleries. It is within walking distance of Sheung Wan MTR Station and the Hong Kong and Macau Ferry. The hotel has 274 compact yet comfortable guest rooms, and the room configurations are flexible, so you can freely switch between work and leisure modes at different times. Guests can also book several connecting rooms to create a multi-functional space with fellow travelers. Guests staying at the hotel can not only experience the hustle and bustle of Hong Kong's city, but also walk to the pyrotechnic streets and experience authentic Hong Kong flavors.

Signia by Hilton is the Hilton Group's vibrant meeting and event hotel brand in key cities and resorts. This new hotel brand breaks the rules of the industry, incorporates high-end technical facilities and design styles into every aspect of the guest experience, and each hotel offers a superior wellness experience, equipped with advanced and complete wellness facilities, from infinity pools to high-end spas, fitness classes and equipment. Signia by Hilton will also be equipped with a new concept clubhouse lounge, Club Signia, where guests can enjoy a refreshing experience, a stylish environment, and high-end and exquisite service. As a new brand, Signia by Hilton currently has 5 hotels in operation and preparation worldwide, located in the US cities of Orlando, San Jose, Indianapolis, Atlanta, and Chengdu, China.

The Chengdu Signia by Hilton Hotel, built in collaboration with Sichuan Rose Garden Tourism Development Co., Ltd., is expected to open in 2031. The hotel's architecture is modern and modern, incorporating the architectural concept of the Mobius Green Ring, which symbolizes the endless possibilities for the future development of Tianfu New Area. The hotel is ideally located, not onlynearnessThe largest international expo in the Xinglong Lake Business District and the WestConvention centerFurthermore, it is leisurely adjacent to the Luxi River Ecological Zone in Chengdu, making it a gathering place close to nature in rare cities. With 2,640 square metres of meeting space and state-of-the-art facilities, the hotel will be the preferred venue for important meetings and social events. The hotel introduced advanced wellness experience programs, incorporating current wellness elements from environmental construction, equipment equipment to service presentation. The hotel has 360 spacious guest rooms, designed in a modern and comfortable style, exquisitely decorated and equipped with an intelligent control system. It also has an all-day restaurant, a Chinese restaurant, and a destination bar with a local theme, creating a comfortable and convenient parking experience for travelers.

Senior Vice President of Brand Management, Hilton Asia PacificAlexandra Jaritz“We are very pleased to introduce unique, innovative and outstanding hotel brands to China, demonstrating the Hilton Group's determination to expand its business in Greater China,” he said. At Signia by Hilton, guests can experience high quality meeting and event space, comfortable and sophisticated parking services, while staying at Motto by Hilton can feel the city's pulse and energy. We are convinced that these unique brands will provide a unique guest experience and set us apart in the competitive hospitality industry.”

The Hilton Group is currently the fastest-growing international hotel group in China. It has more than 520 opened hotels in more than 170 destinations and nearly 700 hotels under construction from 12 brands.

About The Hilton Group

Hilton Group (NYSE: HLT) is an internationally renowned hotel management company with 19 excellent hotel brands, more than 7,200 hotels and 1.1 million guest rooms in 122 countries and regions around the world. The Hilton Group has always been committed to fulfilling its founding vision of “filling the world with sunshine and warmth, and making guests feel 'hospitable'”. Over its 100 years of development, the Hilton Group has served more than 3 billion guests. The Hilton Group ranked at the top of “Fortune” magazine and the Workplace Excellence Research Institute's “100 Best Workplaces in the World” list; it has been a global industry leader in the Dow Jones Sustainability Index for six consecutive years. The Hilton Group has launched a number of advanced services including Digital Key Share (Digital Key Share), automatic room upgrades for Gold and Diamond members, and “Direct Connected Room Reservation” to continuously improve the guest experience. Through the award-winning customer loyalty program “Hilton Honors,” more than 158 million members can redeem points for great value for money for stays. With the free Hilton Honors app, guests can easily complete their stay reservations. For more details, please log on to stories.hilton.com and contact the Hilton Group through the “Hilton Hilton” WeChat account, official Weibo, and the Hilton Honors Chinese app.

regarding Signia by Hilton

With a number of exceptional quality hotels, Signia by Hilton incorporates sophisticated travel and high-end experiences into every aspect of a guest's stay. Each Signia by Hilton hotel provides guests with quality conference and event services through outstanding design, signature dining, and high-end wellness experiences. As a Hilton Group brand, guests staying at Signia by Hilton hotels not only receive peace of mind from the Hilton Group, but also enjoy the benefits of the award-winning Hilton Honors Customer Loyalty Program. For more information about the Signia by Hilton brand, please visit stories.hilton.com/signia.

regarding Motto by Hilton

Motto by Hilton is a lifestyle micro-hotel brand. Hotels are selected in prime locations around the world to help guests integrate into local life. Motto by Hilton serves guests seeking an active experience. The brand combines the signature elements of a lifestyle hotel, including guest rooms suited to travel needs, central location of the destination, modern design, locally inspired dining, and an active atmosphere closely connected to one's neighborhood. Motto by Hilton provides guests with a flexible and innovative hotel experience. For example, the innovative “direct connecting room” service of up to 9 rooms provides convenience for travelers; the vibrant public space is connected to the hotel lobby, cafe, and bar to fully meet the work and social needs of hotel guests while also providing better services to local residents. Currently, Motto by Hilton in Washington DC, Philadelphia, New York, Tulum, Mexico, and Rotterdam, the Netherlands, has opened, and 20 more hotels are under construction. As one of the Hilton Group's brands, Motto by Hilton invites guests to enjoy exclusive benefits from the Hilton Honors Club. For more information about the Motto by Hilton brand, please visit stories.hilton.com/motto.