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天娱数科(002354):虚拟数字人营销成熟 关注后续AI布局进展

Tianyu Mathematics (002354): Virtual digital human marketing is mature and focuses on subsequent AI layout developments

西南證券 ·  May 12, 2023 00:00  · Researches

Incident: Tianyu Mathematics Department released its report for the first quarter of 2023. In the first quarter of 2023, the company achieved revenue of 474 million yuan, a decrease of 4.7% over the previous year; the net profit of the mother was 10.2287 million yuan, an increase of 11.9% over the previous year; after deducting non-net profit - 26.93 million yuan, a decrease of 40.8% over the previous year. Overall performance was in line with expectations.

When R&D and sales expenses increase, virtual digital human development is underway. Projects such as 2023Q1, virtual digital human technology development and IP operation were increased, and R&D expenses increased 87% year on year; sales expenses increased 131.8% year on year. Subsequent companies are expected to fully focus on the digital economy sector, continuously integrate superior resources to tap potential and empower, continuously optimize the business structure and industrial layout, and help the overall quality of business steadily improve.

AI lays out games and digital marketing, and the “Tianyu” virtual digital person's impact is obvious. The company integrated multi-modal AIGC technology into the digital sports platform, and the activity of self-developed and operated game products such as “Ascend”, “Sky Change”, and “Sunvy Poker” increased. At the same time, the company quickly created AI productivity tools for scenarios such as metaverse marketing, mobile application distribution, and short video marketing to promote the transformation of digital marketing to intelligent marketing. The company “MetaSurfing - Yuanxiang Intelligent Cloud Platform” created “Tianyu”, the country's first cultural virtual digital person, “Tianyu”, who went overseas with nearly 5.5 million fans, over 400 million online video views, and over 26 million likes on Douyin. The subsequent performance is worth looking forward to.

Relying on the advantages of “data+algorithm+scenario”, we provide full-link intelligent marketing services. The company achieved data mining for the entire process of R&D, production, operation, operation and maintenance. By the end of 2022, the total number of registered users of the mobile application distribution platform reached 286 million, and the intelligent marketing SaaS platform served a total of 150 enterprise customers. The company built an AI platform, relied on massive data to continuously iterate and adapt algorithms, and used the Data Traffic Ecological Park as the carrier to provide full-link intelligent marketing services covering data analysis, user insight, traffic distribution, delivery optimization, creative efficiency improvement, etc. to all walks of life.

Profit forecasts and investment recommendations. Net profit attributable to the mother in 2023-2025 is expected to be 65 million yuan, 111 million yuan and 172 million yuan. The company's data traffic business is growing rapidly. It strategically lays out virtual human platforms, and the AI layout is gradually increasing. It is expected that the commercialization of virtual people will contribute to a certain increase in performance after the commercialization of virtual people is mature. It is recommended to pay attention.

Risk warning: The risk that the development of the data traffic business falls short of expectations, the risk of changes in industry policies, and market competition increases the risk.

The translation is provided by third-party software.


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