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Meta高管正关注欧盟政治广告禁令

Meta executives are eyeing the EU ban on political ads

Gelonghui Finance ·  Mar 30, 2023 12:41
Glonghui, March 30 丨 According to the British Financial Times, Meta executives are discussing the issue of banning political advertisements across European companies. Previously, some people feared that some of Meta's social networking platforms would not be able to comply with upcoming EU regulations. Regulators are drafting new laws that will take effect next year to force large internet groups to disclose more information about the political groups behind online activities and their target users. According to the source, Meta executives are concerned that under the new plan, political ads will be defined too broadly, making it easier to ban all paid political propaganda on the company's website. However, they added that the move is also being seriously considered because users are basically not interested in this kind of content, and compared to their broader business, political advertising generates very little revenue. They warned that the dialogue among executives continues, with some opposing a ban on political ads. And once the EU determines the definition of political advertising, executives will make the final decision.

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