Shanghai2023/3/21 /PRNewswire/ -- With the increasing environmental awareness of the new generation, the concept of green consumption is becoming more and more popular among young consumers, and eco-friendly stationery is increasingly becoming the new standard on students' desks. As a stationery brand loved by Chinese people, Chenguang recently announced that it will join the “Carbon-Reduction Friendly Campaign” during the 5th CGF China Day to promote a green and low-carbon consumption trend in the stationery industry. Together with more than 20 companies including Alibaba, they are working together to reduce carbon in the consumer sector.
Partnering with industry pioneers Morning light helps “reduce carbon for all”
The share of carbon emissions from consumption continues to rise, and brands have great potential to contribute to carbon reduction, but they are also facing significant resistance. Returning to the essence of the consumer industry, industry pioneers joined forces to break the game. In 2022, Alibaba and 20 other companies in the consumer sector jointly launched the “Carbon-Friendly Action”, which focuses on the three carbon reduction scenarios of low-carbon products, low-carbon logistics, and low-carbon marketing. The power of United brands will enhance the efficiency and innovation of carbon reduction in the consumer sector.
As one of the world's largest stationery manufacturers and the first listed company in the Chinese stationery industry to publish an ESG report, Chenguang has formulated a sustainable development strategy for 2022-2025 with the mission of creating warm and good stationery, leading the sustainable development of the industry and writing a sustainable business future through the four strategic pillars of sustainable products, combating climate change, a sustainable supply chain, and empowering employees and communities.
In the context of the industry continuing to implement the concept of green environmental protection, Chenguang announced that it has joined the “Carbon-Reduction Friendly Campaign” and joined hands with more than 20 companies including Alibaba. It not only added a solid strength to carbon reduction in the consumer sector, but also further expanded the influence of the “Carbon-Friendly Action” and encouraged more enterprises in the industry to take action.
Lunch boxes become stationery Chenguang launches first carbon-neutral stationery
Chenguang announced the launch of its first carbon-neutral stationery series this year. This is a new experiment made by Chenguang in the field of sustainable products. It also pushes the industry towards a more sustainable future. Once the product was launched, it attracted a lot of attention and praise from consumers.
Based on the common pursuit of the concept of sustainable development, Chenguang joined hands with the Meituan Aoyama Project to collect lunch boxes with local recycling companies, pack them centrally and ship them to plastic recycling processing plants. After going through processes such as crushing, cleaning, melting and pelletizing, it became a raw material for recycled plastic, and finally Chenguang made carbon-neutral stationery.
In the production process, Chenguang actively implemented energy saving and emission reduction, such as constructing photovoltaic power generation in factories and implementing energy-saving technology improvement projects to reduce carbon emissions. This series of products achieves carbon neutrality throughout the life cycle, from raw material acquisition, production and processing, transportation and distribution to use and disposal. The body of each carbon neutral gel pen is made of recycled plastic from recycled lunch boxes, which can reduce carbon emissions from about 2.3 grams of plastic, so it is even lower carbon. This series of products has completed carbon footprint accounting and carbon offsetting through a carbon accounting agency, and obtained a carbon neutrality certificate to “write off” carbon emissions.
Together with young consumers Start a green life with one stroke
Chenguang has accompanied the growth of generations of Chinese people over the past 30 years, and more than 10 million consumers choose and buy Chenguang products every day.”Start with one stroke, green life”Facing a huge number of young consumers, Chenguang insists on using sustainable products as carriers to encourage more people to start with a pen and small things in life and practice sustainable values.
In addition to bringing the first carbon-neutral stationery to consumers, Chenguang also created green environmental protection scenarios in more than 8,000 stores across the country this year, and carried out various green marketing schemes at the Jiumu Sundries Shop. In the future, it will touch and influence the concept of low-carbon environmental protection to tens of millions of young consumers and write green lives together through activities such as promoting green consumption habits such as bringing your own shopping bags, green operation of stores, and carrying out green handbook rafting online.
As a responsible corporate citizen, Chenguang has insisted on creating “good stationery with temperature” for more than 30 years, actively implemented corporate social responsibility, and fully demonstrated the social responsibility and brand pattern of major brands. By joining the “Carbon-Friendly Action”, Chenguang will join hands with Alibaba and 20 other companies to promote carbon reduction in the consumer sector, provide consumers with more low-carbon consumption options, start with a pen, start with the little things around them, participate more conveniently and at a lower threshold in actions to protect the Earth, and make more contributions to carbon reduction and sustainable development.