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中國太保:深入踐行「太保服務」 塑造高質量保險品牌

CTPIC: Deep Practice of “Tai-Insurance Services” to Shape High Quality Insurance Brand

PR Newswire ·  Mar 17, 2023 16:51

hongkong2023/3/17 /PRNewswire/ - As China's insurance industry transforms into “deep water”, value transformation, continuous search for value growth and breakthroughs has become a consensus in the insurance industry. China Pacific Insurance (Group) Co., Ltd. (“CPIC” or the “Company”, together with its subsidiaries, the “Group”; stock code: 02601.HK) in the process of transformation, from maintaining the long-term and fundamental interests of the majority of financial consumers, continue to build the “CPIC Services” brand. Differentiated competitive advantage is increasingly prominent, and the brand value gradually increases, laying a solid foundation for the company's high-quality development.

Accelerate product and service upgrades positivelyPlay the role of insurance protection

With the accelerated ageing of China's population and the advancement of urbanization, China's population structure is changing rapidly and bringing new demand for safeguards, thus raising higher demands on the supply capacity of insurance companies. CCPIP continues to increase product supply-side reform around the changes in customer demand, providing comprehensive insurance protection to meet customer needs.

In terms of services for elderly groups, CSIIC attasses the social insurance protection and service issues of aging groups. For the elderly group risk characteristics and the growing needs of health insurance, we have developed a number of insurance categories covering the elderly customer groups on the line to meet the health of elderly groups. Insurance needs to protect the physical and mental health of elderly groups. At the same time, from the actual situation of the elderly, strengthen service upgrade to provide intimate services for the elderly group.

In terms of new citizen groups, around the financial needs of entrepreneurship, employment, housing, education, medical care, pension and other key areas, CPIC actively play the role of insurance protection, strengthen product and service innovation, high quality and expand financial supply, not only to provide security for new citizens to meet their specific needs and help them cope with the risk of accidents, increase claims efficiency, simplify the claims process, and improve service convenience. It also provides professional risk assessment and risk prevention advice to new citizens to strengthen the proactive risk prevention capabilities of new citizens.

Enhancing consumer rights and protecting waterflat Building a warm Tai-Po brand with high quality service

Promote the protection of financial consumer rights and improve financial literacy for the people to build a harmonious and healthy financial consumption environment and boost financial consumer confidence. As the head of the industry, CPIC always adheres to the “user-centric”, combined with the company's “CPIC service” construction and its own operating characteristics, to create a “Highland” for consumers with quality products and quality services.

In order to promote the protection of financial consumer rights and to enhance public financial literacy, China TaiLife cooperated and actively deployed the total points under the guidance of the CIC. The Consumer Protection Education Week was fully launched in March 2023 in the third week of March 2023. Through various forms of online and offline financial missions, to provide consumers with quality service experience, promote financial consumer rights protection work more targeted, more distinctive, more effective, more innovative, and enhance user satisfaction.

For the elderly consumer group, CPIC strives to break the gap between the development of insurance technology and the elderly group, and strive to achieve “financial technology innovation for the elderly”, so that insurance protection and services benefit more elderly groups and accelerate the upgrade of “aging” products and services. Take the “Pacific Life” official and “Pacific Insurance” APP as an example, by upgrading function icons, optimizing large print, and layered service interface, etc., to help elderly groups quickly integrate into the intelligent society.

Deep-Plantation Insurance+“Medical care” mode Exploring the New Path of Medical Care 

While focusing on insurance industry, CPIC has continued to promote health care ecological layout in recent years, committed to providing “insurance+health+pension” integrated life service solution, realizing the collaboration between medical and health services and insurance industry, shaping the second growth curve.

Recently, Shanghai Putuo International Health Care Community and East China Hospital affiliated with Fudan University signed the “Medical Integration Framework Agreement”. The two sides will cooperate in the operation of medical association, establish information sharing mechanism, experience sharing mechanism, etc., to achieve efficient collaboration of medical resources and medical care double chain in the whole process The close engagement provides convenient and efficient medical care services for the elderly at the Home of Taipao.

It is understood that Shanghai Putuo Community is China's flagship health care project in Shanghai. In addition to setting up a team of experts in the community, establishing regular medical care and health care services, the community has also created “local green channel+Internet hospital” and “North Guangzhou-wide Green Passage+International Medical” Do not provide services to fully meet the more professional and diverse medical needs of the elderly in the community. The strong partnership in East China Medicine is an important step for the implementation of “Local Green Tong+Internet Medical” service at Taipao's home. It is also another practical way to explore the integration of medical care in response to the national pension policy.

In the future, CPIC will continue to anchor the direction of high quality development, continue to deepen the main business operation, steadily enhance the “Metabo Service” capabilities, promote high-quality development with high quality service, enhance the company's internal drive of sustainable development, and establish a responsible, intelligent and temperature “Metabo Service” brand.

The translation is provided by third-party software.


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