Recently, a number of film and television companies issued annual performance forecasts for 2022. According to incomplete statistics, 10 of the 13 A-share film and television companies have lost money, which means that nearly 80% of the film and television listed companies are unable to make a profit. In recent years, due to the superimposed impact of the epidemic, the film and television industry has suffered multiple challenges such as film adjustment, limited start-up and insufficient supply of content, and the overall production capacity has been in a state of decline.
Zhitong Financial APP learned that on February 24th, according to the earnings report issued by Straw Bear Entertainment Group (02125) (hereinafter referred to as "Straw Bear"), in the face of complex external environmental impacts, the company expects to end December 31, 2022, the annual adjusted net profit is about 68.7 million yuan to 77.9 million yuan, down about 59.9% to 64.6% compared with the same period in 2021.
According to the data, although net profit has declined compared with the same period last year, it is rare for Straw Bear to remain profitable given the sharp fluctuations in the series market last year and large losses for companies in the same industry. It fully shows that Straw Bear has been ploughing the platform operation model for many years, and shows good business development and development ability, anti-risk and sound management ability by emphasizing endogenous growth and continuously building content brand.
It is worth noting that in April 2021, the Hong Kong Securities and Futures Commission released data showing a high concentration of straw bear shareholders. On February 20, according to the announcement issued by Straw Bear, as of December 31, 2022, the number of shareholders has increased significantly, the liquidity of shares has been significantly improved, the ownership structure has been diversified, and there is no high concentration of equity.
In recent years, the film and television market has shown a gradually stable and calm growth trend, the demand of broadcasting platform and audience for the richness and diversity of excellent film and television works has become more and more prominent, and content development has increasingly focused on the dual improvement of production efficiency and quality assurance, which have put forward higher requirements and challenges to industry participants. Liu Xiaofeng, chairman and CEO of Straw Bear Entertainment Group, said at the 2022 interim results conference that Straw Bear will continue to explore the virtuous cycle of production capacity and quality, and continue to improve the quality of the series as its own responsibility to create more high-quality high-quality dramas.
In 2022, Straw Bear showed "chasing Love Family", "Big exam", "Please Jun", "floating margin" and "Moon Song Walk" and other dramas, which achieved good results and market response, and the series has also won a number of honors. Among them, the contemporary drama "Great examination" starring Chen Baoguo, Wang Qianyuan and Hu Xianxu was selected as the "2022 anthology of Chinese TV dramas" issued by the State Administration of Radio, Film and Television. "Please Jun", starring Ren Jialun and Li Qin, was selected as the "2022 Network Audio-visual Program" released by the Network Audio-visual Program Management Department of the State Administration of Radio and Television.
Zhitong Financial APP learned that since its launch on December 27th, 2022, "floating margin" has become a hit drama at the beginning of 2023, with a popularity of more than 9000, and won the first place booked by iQIYI, Inc. overseas. It has reached the top of the global TOP1 in the first week of broadcasting overseas, and has a MyDramaList rating of 8.2 in the world's largest Asian drama community, fully reflecting the hard power of Straw Bear in the development and production of high-quality shows.
Straw bear not only maintains a stable amount of IP reserves, but also strengthens the control of the quality of IP development content and conversion efficiency. Urban love drama Summer Flower, starring Yan Chengxu and Xu Ruohan, and workplace light comedy refueling Today, starring Zheng Kai, Chen Yuqi and Wang Hedi, have recently been broadcast simultaneously in Tencent video and iQIYI, Inc., respectively, filling the gaps in domestic avant-garde art films and workplace sitcoms. In addition, according to the Straw Bear 2022 interim report and market information, there are a large number of projects to be prepared and broadcast, covering youth campus, modern workplace, family ethics, comedy themes, historical themes, costume love, and so on. Among them, the police and bandit action comedy "fighting thieves" starring Huang Jingyu and Xiu Rui, and the contemporary urban drama "riding on the Wind and waves" starring Qiao Shan and Yang Zishan, and the modern espionage drama "Lonely Battle" starring Huang Jingyu and Xin Zhilei have all attracted much attention from the market. The ongoing preparations for "above the clouds" and "15 days of Beijing and Beijing" are also full of expectations, providing sufficient ammunition for the long-term layout and stable development of straw bears.