Gelonhui, Feb. 13 丨 Guolian Fisheries (300094.SZ) said when surveyed by specific targets on February 10 that the proportion of the company's prepared dishes in the C-side channel has continued to increase in recent years, but the company still accounts for a relatively large share of B-side sales. Depending on the stage of the industry, the focus of the company's channel layout is also different. All of the company's channels are very important to the company. In 2023, the company will give prominence to the restaurant customer channel: on the one hand, the catering channel will continue to provide the company with greater profit margins; on the other hand, the impact of the epidemic has gradually subsided, the catering industry is recovering, and there is huge room for improvement in the catering customer channel. The company has a layout in the group meal business, and distribution channels are responsible for marketing and promotion.

In terms of the development of the prepared food industry and industry competition, it is stated that the prepared food industry has a certain threshold. There are certain barriers in terms of brand size, food quality and safety, channels and customers, R&D and innovation. Enterprises are required to closely follow the needs of customers and consumers, continue to innovate, rapidly develop new products, iterate on new products, and meet customer requirements with fine and efficient management. The prepared food circuit has its own special characteristics. As long as the pioneers achieve optimal costs, a high degree of production automation, and a perfect channel layout, it will be difficult for other enterprises to keep up.