Sina Finance News On March 19, the Xiaomi Group announced its 2018 full year results on the Hong Kong Stock Exchange. Lei Jun, chairman of the Xiaomi Group, said at the analyst meeting after the financial report, “Some people attacked our hunger marketing, so this time Xiaomi announced the quantity of the Xiaomi Mi 9 in stock.” Lei Jun stressed that Xiaomi definitely does not engage in hunger marketing; demand far exceeds Xiaomi's imagination. Earlier, Xiaomi cancelled a sales campaign for the Xiaomi Mi 9 series phones. Lei Jun also said that the Xiaomi 9 is indeed tight in stocking due to problems in the industrial chain. This time, Xiaomi also revealed that the overall supply of the Xiaomi 9 series will exceed 1.5 million units by the end of the month.

Earlier, the Xiaomi Group announced financial results for the fourth quarter and full year ended December 31, 2018. In the fourth quarter of 2018, Xiaomi Group's revenue was RMB 44.42 billion, up 26.5% year on year, lower than the market estimate of RMB 46.24 billion. The adjusted profit for the quarter was RMB 1.85 billion, up 236.7% year on year.

In 2018, the total revenue of the Xiaomi Group was 174.9 billion yuan, an increase of 52.6% over the previous year. The adjusted profit was RMB 8.6 billion, up 59.5% year on year.