Gelonghui February 1st 丨*ST Tencent (300392.SZ) announced that the estimated net loss attributable to shareholders of listed companies in 2022 was 220 million yuan to 300 million yuan, compared to a loss of 1004.835 million yuan for the same period last year; net loss after deducting non-recurring profit and loss was 150 million yuan to 210 million yuan, compared to a loss of 11.1605 million yuan for the same period last year.

The reasons for the change in performance are as follows: 1. During the reporting period, the company continued to adjust the customer structure to reduce the investment scale and dependence of customers in the brand industry that were more affected by the epidemic or capital. However, due to the continuous impact of the domestic epidemic and the general economic environment in 2022, some of the company's customers were affected by fluctuations in market industry demand, and advertising demand declined markedly. At the same time, the company's media distribution scale was reduced, causing the media reward policy to be adjusted accordingly.

2. As the company and major customers were affected by the epidemic, the gross profit of the main business declined, and as a result, the net profit of the company's main business was also affected.

3. With the rapid development of the domestic Internet marketing industry, many domestic and foreign enterprises have joined the competition, industry competition is becoming more and more intense, and the company's market share and profitability are constantly being challenged. In the context of this industry, the company made strategic adjustments in its business positioning and business development, and cut some resources.

4. Fair value change losses and credit impairment losses increased significantly compared to the previous year.

5. During the reporting period, the estimated impact of non-recurring profit and loss on the company's net profit was about -72 million yuan.