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"people follow the crowd everywhere." This is probably the biggest feeling of most people about the Spring Festival that has just passed.
During the Spring Festival this year, people can finally visit relatives and friends and travel. As the first Spring Festival after the release of the epidemic, the consumption desire that had been invisibly suppressed in the past has also been released this Spring Festival. Consumption has obviously picked up, the box office of the movie is booming, and most of the increments come from fourth-tier cities. Cross-provincial and cross-border tours are more popular; migrant workers return home for the festival, and sales in major labor export provinces have increased significantly.
During the Spring Festival holiday when consumer desire was released, how did various industries and cities perform in the consumer market? The United Business Network statistics the data of catering, tourism, accommodation, film and other industries, as well as related entity business consumption reports issued by some provinces and cities.
Industry data
Total consumption data
The latest VAT invoice data from the State Administration of Taxation show that during the Spring Festival holiday this year, the sales income of the country's consumption-related industries increased by 12.2% compared with the Spring Festival holiday last year. Among them, the consumption of goods and services increased by 10% and 13.5% respectively compared with the same period last year, and the consumption of daily necessities, household upgrading goods and tourism services increased rapidly.
On January 27, Alipay released a consumption observation for the Spring Festival in 2023. Data from the seven days before the Spring Festival holiday ending January 25, 2023 show that the economy of small towns, family outings, shopping, cross-border tours and slow live streaming of scenic spots have all become popular this Spring Festival, and consumption has doubled. According to Alipay data, Hangzhou Hubin Yintai in77, Hangzhou Wulin Business District, Changsha Wuyi Square, Changsha Pozi Street, Xiamen Zhongshan Road Zhonghua City, Changsha Duzheng Street, Chongqing Jiefangbei, Chongqing Mountain Lane, Nanjing Confucius Temple, Nanjing Xinjiekou and other well-known business circles are unusually hot, with consumption growth ranking among the top 10 in the country, of which Changsha occupies three seats alone.
According to the consumption trend of 2023 Spring Festival Holiday released by JD.com on January 27th, with the continuous expansion of cities with "Spring Festival delivery", consumers' shopping categories during the Spring Festival are more diversified and more "daily" besides the festive taste. the proportion of transaction volume of mobile phone communications, household appliances and health care increased significantly; the upgrading of service consumption was more obvious, and the turnover of life services during the Spring Festival was 302% higher than that of the lunar calendar last year. "Rabbit" annual theme jewelry sales increased by more than 10 times compared with the same period last year, the overall sales of gift boxes increased by more than 50% year-on-year, and the turnover of prefabricated vegetables increased by more than 6 times compared with the same period last year. The growth potential of the low-line market is full, and the proportion of turnover has increased year by year in the past three years. "immediate consumption" has become the mainstream choice of more and more consumers, and JD.com 's hourly sales have increased by more than 90% compared with the same period last year.
According to the Spring Festival consumption data released by Meituan in 2023, the average daily consumption increased by 66% in the first six days of the holiday compared with the Spring Festival in 2019, with consumption in Beijing, Shanghai, Chengdu, Chongqing and Guangzhou among the highest in the country, and consumption in other places increased by 76% over the same period last year.
Catering
Data show that orders for multi-meal packages across the country increased by 53% six days before the Spring Festival holiday compared with the same period last year. Among them, Shanghai restaurant consumption is the most prosperous, with orders increasing by 240% over the same period last year.
Travel
According to the data center of the Ministry of Culture and Tourism, 308 million domestic tourists traveled throughout the country during the Spring Festival holiday this year, an increase of 23.1 percent over the same period last year, returning to 88.6 percent in the same period in 2019. Domestic tourism revenue reached 375.843 billion yuan, an increase of 30 percent over the same period last year, and returned to 73.1 percent in the same period in 2019. The overall safety, stability and order of the national culture and tourism market during the Spring Festival holiday.
Accommodation
According to the data, the number of "hotel bookings" searched through Alipay increased six times over the same period last year, hotel consumption expenditure increased by 80% over the same period last year, and hotel consumption in popular tourist cities in Yunnan, Tibet, Guangdong, Shaanxi and Fujian was eye-catching, with an increase of more than 200%.
The most popular domestic destinations for Spring Festival tourism include Xishuangbanna, Lijiang, Diqing, Dali, Shangrao in Jiangxi and Huangshan in Anhui. The consumption of Alipay has more than doubled compared with the same period last year.
Among the top 20 cities with the highest accommodation volume, Xi'an, Changsha, Nanjing, Hangzhou and Luoyang all doubled compared with the same period last year; the cities with the highest occupancy rates include Dali, Lijiang, Xishuangbanna, Zigong, Chaozhou, Panzhihua, Xiamen, Kaifeng, Shantou, Beihai and so on.
Film
According to the Lighthouse Professional Edition, as of 8 p.m. on January 27, the total box office of the Spring Festival in 2023 had exceeded 6.7 billion yuan, surpassing last year and ranking second at the box office in Chinese film history after 2021. Data show that: on January 22, 2023, there were 11544 cinemas with box office receipts across the country, returning to 98% of the same period last year. The attendance rate of this year's Spring Festival stalls has increased significantly. As of 15:00 on January 27, the average number of people in the 2023 Spring Festival stalls reached 47.1, an increase of more than 10 times compared with the 2022 Spring Festival stalls.
Provincial and municipal data
Beijing
On January 27, the Beijing Municipal Bureau of Commerce released the latest statistics. During the holiday period, the sales of department stores, supermarkets, professional stores, catering and e-commerce mainly monitored by the Beijing Municipal Bureau of Commerce reached 5.09 billion yuan, returning to 98% of the same period last year (the same as the Lunar New year, the same below), an increase of 13.2% over the same period in 2019. The number of passengers in 60 key business areas in the city was 25.311 million, returning to 88.7% in the same period last year. During the holiday period, the sales of Jujun Shopping Mall, the first Olai and Changping New Century Mall increased by 55.6%, 40.2% and 29.9% respectively compared with the same period last year. Passenger traffic in Daxing Airport Business District, Qianmen Dashan Business District and Xihongmen Business District increased by 99.5%, 45.1% and 31% respectively over the same period last year.
Shanghai
According to the monitoring of the consumer market big data Lab (Shanghai), during the seven-day holiday period (January 20-26, 2023), the amount of offline consumption in Shanghai was 32.3 billion yuan (data source: offline payment end consumption, including retail, catering and accommodation consumption), the month-on-month growth rate significantly increased by 11.8% compared with the pre-festival period (the pre-festival cycle is from January 13 to January 19, 2023).
Of this total, consumption in the catering industry totaled 4.1 billion yuan, an increase of 4.9 percent over the same period last year on the lunar calendar. Online consumption payments totaled 19.8 billion yuan, an increase of 9.4 percent over the same period last year in the lunar calendar. During the festival, the total offline passenger flow of 36 business circles in Shanghai was monitored to reach 29.14 million, and the top three were Nanjing West Road, Nanjing East Road and Lujiazui respectively.
During the Spring Festival (from January 14 to 27, 7 days before the festival and 7 days of the festival), the 19 key commercial enterprises monitored by Shanghai Jing'an District Commerce Commission achieved a total sales of 1.43 billion yuan, an increase of 1% over the same period last year. According to the monitoring of big data Laboratory (Shanghai) of the consumer market, the sales amount of Nanjing West Road ranks first among the major business circles in the city.
From January 14 to 20, the daily passenger flow of seven sampled shopping malls and department stores in Jing'an exceeded 250000, with cumulative sales of 713 million yuan, an increase of 8.39 percent over the same period last year, of which Henglong Square and Jing'an Darong City achieved double-digit growth. Affected by the return peak of the Spring Festival this year and other factors, from January 21 to 27, the cumulative sales of seven sample shopping malls and department stores reached 650 million yuan, returning to 96% of the same period in the lunar calendar last year. Henglong Square, Jiuguang Department Store, Xingye Taiguang Exchange, Jing'an Dayue City and so on are basically the same as in the same period last year.
Tianjin
According to the Tianjin Municipal Bureau of Commerce, during the Spring Festival, the cumulative sales of the 224 commercial circulation enterprises monitored by the Municipal Bureau of Commerce reached 1.74 billion yuan, an increase of 21.2% over the same period last year and 10.6% over 2019. The overall passenger flow exceeded 8.91 million, an increase of 40.1% over the same period last year.
Among them, the holiday sales of 21 department stores and 43 shopping malls monitored in Tianjin reached 1.12 billion yuan, an increase of 19.5 percent over the same period last year, 9.5 percent higher than in 2019, and the number of passengers in seven days increased by 39.2 percent over the same period last year. In addition, it is worth mentioning that the performance of middle and high-end consumption is eye-catching. The consumption of luxury goods in the holidays of the four key sample enterprises monitored exceeded 100 million yuan, an increase of 55.9% over the same period last year.
The average daily turnover of 32 catering enterprises monitored exceeded 2.42 million yuan, an increase of 51.1% over the same period last year and 1.2% over 2019. The average daily passenger flow was 11000, an increase of more than 60% over the same period last year. The sales of the six key agricultural wholesale markets monitored were 260 million yuan, basically the same as the same period last year. The sales of 109 supermarkets were 300 million yuan, an increase of 3 percent over the same period last year, the same as in 2019. Walmart Inc's Sam's store increased by more than 80 percent.
Sichuan
According to figures released by the Sichuan Provincial Department of Commerce on January 27th, sales of the province's 550 key commercial and trade circulation enterprises reached 4.632 billion yuan in the seven days of the Spring Festival, an increase of 7.1% over the same period last year and 8.1% over the same period in 2019. Retail, catering and other areas of data surpassed the same period in 2019.
On January 28, it was learned from the Chengdu Retail Association that from January 21 to January 27, the passenger flow of 30 key commercial and retail enterprises in Chengdu was 12.4651 million, an increase of 5.66% over the same period last year, and commodity sales reached 1.174 billion yuan, an increase of 5.92% over the same period last year. 18 department stores and shopping malls, including Vientiane City, Yintai Center in99, Wangfujing Department Store and Renhe Metro, had a passenger flow of 3.4787 million during the Spring Festival, an increase of 5.31 percent over the same period last year, with sales of 442 million yuan and an increase of 4.04 percent over the same period last year. SUNING, Jinlang Sports, Fang Suo and Wuhou Shoe City had a passenger flow of 169300 people, with a total sales of 67 million yuan. Eight supermarket convenience stores, including Red Flag chain, old neighbors, Box Ma Xiansheng and Rosen convenience Store, had a passenger flow of 8.8171 million, an increase of 5.51 percent over the same period last year, with total sales of 665 million yuan, an increase of 6.06 percent over the same period last year.
Chongqing
On January 27, data released by the Chongqing Municipal Commission of Commerce and the Chongqing Municipal Commission of Culture and Tourism showed that during the Spring Festival in 2023, the city's online and offline consumption of catering, shopping, travel, leisure and play and other sectors picked up rapidly. The retail sales of our city's main business district and key business enterprises reached 15.667 billion yuan, an increase of 13% over the same period last year. The 120 key monitored scenic spots received a total of 4.175 million tourists, an increase of 37.9% over the same period last year, and the market recovered strongly, safe and orderly.
Zhejiang
According to Hangzhou Consumer online monitoring statistics, during the Spring Festival (January 20-26), the total consumption in the city was 14.997 billion yuan, an increase of 21.6 percent over 2022 and 61 percent over 2019.
According to monitoring, during the Spring Festival, 300 key enterprises in five major industries, including shopping malls, supermarkets, automobiles, oil and home appliances, achieved sales of 1.673 billion yuan, an increase of 47.4% over the same period last year. The revenue of 25 large shopping malls was 732 million yuan, an increase of 36.2% over the same period last year. The two core shopping malls, Hangzhou Mansion and Hubin Yintai in77, increased by 86.7% and 77.2% respectively.
According to statistics from the Ningbo Municipal Bureau of Commerce, during the seven days of the Spring Festival holiday this year (January 21-27), the 50 key sample enterprises monitored in Ningbo achieved a cumulative sales volume of 693 million yuan, an increase of 4.7% over the same period in 2019.
According to the Huzhou Municipal Bureau of Commerce, the total sales of the city's eight major business circles and key trading enterprises reached 810 million yuan, an increase of 7.7 percent over the same period last year. The overall operation of the consumer market is stable and the supply and marketing are booming.
Jiangsu Province
According to the statistics of the Department of Commerce of Jiangsu Province, during the Spring Festival, the cumulative sales of key commercial and trade circulation enterprises in the province are about 4.69 billion yuan. A person in charge of the Nanjing Xinbai Center store said that throughout the Spring Festival, passenger traffic increased by 62% compared with the same period last year; gold jewelry, including clothing and cosmetics, sold well, with sales up 40% from the same period last year.
According to the Nanjing Municipal Bureau of Commerce, during the seven days of the Spring Festival holiday, the total sales (turnover) of the 130 commercial circulation enterprises monitored by the Nanjing Municipal Bureau of Commerce reached 1.89 billion yuan, an increase of 3.8% over the same period last year. Among them, the sales of shopping malls and complexes that focus on monitoring increased by 7.7% compared with the same period last year; the turnover of e-commerce enterprises increased by 13.6% over the same period last year, and the holiday consumer market recovered significantly.
According to statistics, during the Spring Festival Golden week, 72 key trading enterprises in Wuxi are expected to achieve sales of about 1.199 billion yuan, an increase of 7.6 percent over the same period last year.
According to monitoring data, during the Spring Festival (January 21-January 27), 60 commercial and trade enterprises in the city achieved sales of about 1.438 billion yuan, an increase of 9.33 percent over the same period last year. Vivid data reflect the strong endogenous driving force of regional economic development.
According to statistics, during the Spring Festival holiday of the year of the Rabbit, the sales of major complexes in Zhenjiang increased by about 20% over the same period last year; the attendance rate of New year's Eve dinner in Zhenjiang catering enterprises exceeded 90%, and sales during the Spring Festival Golden week increased by 30% compared with the same period last year. Zhenjiang large and medium-sized catering enterprises also have a high increase in family dinner bookings during the Spring Festival. Among them, the sales of Sheraton Hotel during the Spring Festival holiday doubled compared with the same period last year, and the total revenue of international hotels increased by 80% over the same period last year.
Jiangxi Province
According to the Jiangxi Provincial Bureau of Commerce, during the Spring Festival, Jiangxi went all out to build the scene, real gold and silver to promote consumption. Before and after the Spring Festival, governments at all levels distributed consumption coupons totaling 310 million yuan, held more than 1250 promotional activities, and made a profit of nearly 1 billion yuan on various platforms and merchants. According to preliminary estimates, trade sales in the province during the Spring Festival holiday totaled 44.3 billion yuan, an increase of 11.2 percent over the same period last year.
The passenger volume of Wanda Plaza in Honggutan, Nanchang City increased by 12% over the same period last year, and the sales increased by 15% over the same period last year. New Year's Eve's passenger flow in Jiujiang City increased by 32.9%, and sales increased by 45%. The turnover of key shopping malls in Ganzhou reached 2.035 billion yuan, an increase of 36.6% over the same period last year.
Shandong
During the Spring Festival this year, the sales of the 500 key commercial and trade enterprises monitored in the province reached 4.61 billion yuan, which was basically the same as that in the same period of the Spring Festival in 2022, of which catering revenue increased by 2.6%. From January 21 to 27, online retail sales in the province reached 11.25 billion yuan, an increase of 22.5 percent over the Spring Festival in 2022, of which physical online retail sales were 9.67 billion yuan, an increase of 25.4 percent over the Spring Festival holiday in 2022.
Monitoring shows that during the seven days of the holiday, the city's top 10 key monitoring business enterprises (groups) achieved sales of 680 million yuan, an average daily increase of 39 percent over the previous year.
According to big data laboratory monitoring of the consumer market of Fudan University, since New year's Eve, offline consumption in Jinan has accumulated 9.094 billion yuan, an increase of 6.58 percent over 2022, while retail consumption has totaled 8.06 billion yuan, an increase of 9.17 percent over the same period last year.
During the Spring Festival, the total value of various commodities invested by key trading enterprises was about 22.3 billion yuan, an increase of 6.2 percent over the same period last year. Of this total, about 9 billion yuan was eaten, 7.1 billion yuan was worn, and 6.2 billion yuan was used, an increase of 8.4%, 6.0% and 3.3% respectively over the same period last year.
According to the Municipal Bureau of Commerce, during the Spring Festival holiday, the city's consumer goods market was generally stable and orderly, with a cumulative sales volume of 438 million yuan from 12 key monitored commercial circulation enterprises, and the market was booming.
According to monitoring, the retail sales of 52 key commercial and trade circulation enterprises in the city reached 562 million yuan during the Spring Festival holiday, an increase of 20.9 percent over the same period last year.
Shanxi Province
On January 27, the Taiyuan Municipal Bureau of Commerce released the sales of large-scale commercial and trade service enterprises in Taiyuan during the Spring Festival in 2023, showing that the nine stores of eight commercial and trade service enterprises, including Metehao, SUNING Electric Appliances and Tangjiu supermarket, which were mainly monitored during the Spring Festival holiday, had cumulative sales of 128.0076 million yuan from January 21 to 27, an increase of 6.7% over the same period last year, 25.3% more than usual, and passenger traffic reached 2.93 million, an increase of 5.1% over the same period last year.
Hunan
According to the Hunan Provincial Department of Commerce, sales of the province's 376 key retail and catering enterprises totaled 2.518 billion yuan during the Spring Festival holiday, an increase of 13.8 percent over the same period last year, of which the retail industry and the catering industry increased by 13.9 percent and 10.5 percent respectively. Compared with the Spring Festival in 2019 before the epidemic, the overall consumption of the Spring Festival in 2023 has returned to about 90%.
Hubei province
During the Spring Festival, various commercial and trade enterprises in Shiyan held more than 60 consumption promotion activities, with the consumption scale reaching 3 billion yuan, an increase of 31 percent over the same period last year. During the Spring Festival, Shiyan City key merchants excess passenger flow, sales showed a "small blowout" trend. The number of MALL passengers of martial arts merchants exceeded 140000, an increase of 12.4% over the same period last year. The cumulative sales of Wushang MALL, Shoukang Yongle and New Cooperation exceeded 25 million yuan, while those of Shiyan Wanda and Wushang supermarkets exceeded 10 million yuan. The sales of the top 300 enterprises in the catering industry in Shiyan City reached 61.671 million yuan, an increase of 26% over the same period last year, with an average attendance rate of 98%.
Henan
It was learned from the Luoyang Municipal Bureau of Commerce on the 27th that during the Spring Festival, the city's consumer market was hot, with 89 retail and catering enterprises focused on monitoring, with a total sales income of 782 million yuan, an increase of 14.7 percent over the same period last year. The city's daily necessities market has a stable price, active retail purchases and sales, and a rapid recovery of the catering market.
Hebei
According to the Hebei Provincial Department of Commerce, during the Spring Festival this year, the income of the 125 key retail and catering enterprises monitored in the province totaled 1.962 billion yuan, compared with 1.79 billion yuan in the same period in 2022, an increase of 9.61 percent over the same period last year. Among them, the sales of 88 key monitoring retail enterprises were 1.934 billion yuan, compared with 1.764 billion yuan in the same period in 2022, an increase of 9.65% over the same period last year. The turnover of 37 key monitoring catering enterprises was 27.669 million yuan, and the turnover in the same period of 2022 was 25.972 million yuan, an increase of 6.53% over the same period last year.
Shaanxi
On January 27, according to the Weinan Municipal Bureau of Commerce, during the Spring Festival "Golden week" this year, the city's commodity sales increased by 16.87% compared with the same period last year. Of this total, retail sales increased by 16.48% over the same period last year, and sales in the catering industry increased by 21.73% over the same period last year.
Gansu
According to the monitoring of Lanzhou Municipal Bureau of Commerce, four days before the Spring Festival, the city's consumer market promotion activities are rich, and the holiday consumption atmosphere is good. Large shopping malls and supermarkets throughout the city seize the consumption opportunities of the traditional Spring Festival and Golden week, focusing on hot-selling goods such as clothing, food and beverages, gold jewelry, holiday gifts, etc. focus on launching rich and colorful promotional activities such as profit concessions, rebates, discounts and gifts to boost holiday market consumption. From January 21 to 24, 15 large shopping malls achieved a total sales of about 150 million yuan.
Hainan
During the Spring Festival holiday this year, Hainan Province received a total of 6.3936 million tourists, an increase of 18.2 percent over the same period last year, and total tourism revenue reached 9.298 billion yuan, an increase of 23.5 percent over the same period last year. In the first five days of the holiday (January 21-25), the total sales of 12 duty-free shops on outlying islands in the province totaled 1.685 billion yuan, an increase of 20.03% compared with the first five days of the Spring Festival holiday in 2022. Of this total, the total sales of six duty-free shops on outlying islands in Haikou were 470 million yuan, an increase of 140% over the same period last year; the total sales of four duty-free shops in Sanya were 1.158 billion yuan, down 4% from the same period last year.
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