This article is from: Trip.com blackboard newspaper
Trip.com data show that ticket orders for scenic spots at home and abroad for the Spring Festival of the year of the Rabbit have ushered in a three-year high. Among them, ticket bookings in major domestic scenic spots soared 3.2 times year-on-year, while tickets in overseas scenic spots increased by more than 60% year-on-year.
On January 27th, Trip.com released the 2023 Spring Festival Tourism Summary report. As the first Spring Festival without having to celebrate the Spring Festival on the spot since the epidemic, the tourism market has handed over its brightest report card in three years, according to the report. On Trip.com 's platform, travel orders at home and abroad reached a three-year peak during the Spring Festival, with an overall increase of four times compared with the Spring Festival in the year of the Tiger.
At the same time, as the first long holiday after the liberalization of cross-border travel, Chinese tourists quickly went abroad to enjoy the overseas Chinese year. During the Spring Festival, the overall order of outbound travel increased by 640% compared with the same period last year. The number of overseas hotel orders booked by mainland tourists increased by more than 4 times compared with the same period last year, and cross-border air ticket orders increased by more than 4 times. Compared with the huge crowds of popular scenic spots in China, some overseas tourism products that are still at low prices and experience comfort have attracted the first batch of overseas tourists for the Spring Festival. Among them, Southeast Asia, which is rich in tourism resources and hospitable, has become the big winner of the Spring Festival.
Cross-border air ticket orders increased by more than 4 times, Southeast Asia became the big winner in the Spring Festival.
During the first Spring Festival after Class B, you can return to your hometown for reunion or travel for the Lunar New year. The prosperity and busyness of major railway stations and airports in China has reappeared, and the passenger flow of popular tourist destinations has also ushered in a double-speed recovery. The cities with the fastest year-on-year growth in civil aviation passenger traffic this Spring Festival include Jiujiang, Zhuhai, Xishuangbanna, Shaoguan, Dali, Zhongwei, Zhoushan, Lijiang, Jiuzhai and Baishan, according to Trip.com 's FlightAI platform.
It is worth mentioning that after the opening of cross-border travel, overseas travel orders of Chinese people ushered in an obvious turning point in the Spring Festival this year. Trip.com data show that this year's Spring Festival, cross-border air ticket orders increased more than fourfold compared with the same period last year. Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila and Bali have become the most popular cross-border travel destinations for Chinese tourists, all of which are Southeast Asian destinations.
It can be seen that Southeast Asia, which is rich in sunshine, sandy beaches and delicious food resources, is attracting the first batch of overseas Chinese New year tourists by virtue of its hospitality. On the first day of the Lunar New year, the first Chinese chartered plane arrived in Bali from Shenzhen. The Indonesian Ministry of Tourism and the Bali provincial government held a warm welcome at the airport. On the third day of the Lunar New year, the Philippine Tourism Secretary and the Chinese Ambassador to the Philippines greeted visitors from Xiamen at Manila Airport. With enthusiasm, the number of Chinese tourists to Southeast Asian destinations for the Spring Festival has increased significantly.
Trip.com data show that during the Spring Festival, outbound air ticket orders in Bali increased 30 times year-on-year, Singapore increased more than 8 times, Manila more than 5 times, Bangkok, Phuket more than 4 times, Chiang Mai, Kuala Lumpur nearly 3 times.
In the first Spring Festival of the strong return of international travel, overseas destinations are also actively preparing for war and responding to a large number of tourists after the liberalization of China's group tours. In order to welcome Chinese tourists, the Elephant Camp on the Thai island of Phuket has bought six elephants and expanded its camps and play activities, and tourism workers who spoke Chinese before the outbreak have also been called back to work, CCTV reported. According to Thai businessmen, the return of Chinese tourists during the Spring Festival is still a harbinger, and large-scale Chinese tour groups are expected to come to Thailand during the Song Gan Festival in March and April.
Travel to welcome the Spring Festival: before cross-provincial hotel bookings exceeded the epidemic, overseas hotel orders increased more than fourfold year-on-year.
In the past three years, the trend of Spring Festival holidays, dominated by local and peripheral bookings, has reversed this year. During the Spring Festival of the year of the Rabbit, cross-provincial hotel bookings on the Trip.com platform accounted for nearly 70%, and the number of bookings exceeded the Spring Festival in 2019.
In the Spring Festival, when travel is more popular during the Spring Festival, many tourists foresee in advance the situation of "people following the crowd" in major scenic spots in China, and choose to go overseas to welcome the Spring Festival this year. During the Spring Festival of the year of the Rabbit, the number of orders booked by mainland tourists to overseas hotels has more than quadrupled compared with the Spring Festival last year.
Among the above-mentioned popular cross-border travel destinations, hotel bookings in Bangkok increased significantly, the number of Spring Festival orders increased by more than 33 times compared with the same period last year, and the average cost per hotel increased by about 70%, on the one hand, affected by the recovery of tourism. on the other hand, because tourists are more interested in vacations and stay in hotels for longer than last year. By contrast, hotel spending in some popular domestic cities has increased several times.
Some travelers said bluntly, "going overseas for the Spring Festival, on the one hand, is because they have not traveled abroad for a long time, on the other hand, it is affected by the price factor." The cost of a trip to Southeast Asia during the Spring Festival is about the same as or even lower than the price of a trip to a popular city in China. "
Scenic spots at home and abroad welcome the peak of three years, and the new style plays doughnut fans with the group.
During the Spring Festival, bustling crowds filled the scenic spots. Starting from the second day of the Lunar New year, scenic spots such as Xi'an City Wall, Datang City that never sleeps, and Lingyin Temple began to issue flow restriction notices. Trip.com data show that ticket orders for scenic spots at home and abroad for the Spring Festival of the year of the Rabbit have ushered in a three-year high. Among them, ticket bookings in major domestic scenic spots soared 3.2 times year-on-year, while tickets in overseas scenic spots increased by more than 60% year-on-year. In addition to the first-tier cities, the ancient cities with rich cultural and tourism resources, such as Xi'an, Suzhou, Yangzhou, Luoyang and Kaifeng, rank among the top ten cities in the scenic area by virtue of their ultra-high votes.
In addition, the Spring Festival is also the peak time for night trips. On Trip.com platform, the ticket volume of night tour scenic spots has nearly tripled compared with the same period last year. Watching lanterns, going to temple fairs and watching light shows, the bright lights add fun to the Spring Festival. According to the number of searches on the platform Zigong Chinese Lantern World, Xi'an City Wall Lunar New year Lantern Festival, Shanghai Yuyuan Garden to welcome the New year (Yuyuan Lantern Festival), Xi'an Datang Furong Garden Spring Festival Lantern Festival, Beijing Longqing Gorge Ice Lantern, Kaifeng Kaifeng martial arts city long live Mountain Song Grand Temple Fair, Chengdu Qingbaijiang Phoenix International Lantern Festival, 2023 Shenyang Yingchun Lantern Festival, Shenzhen Bay area Super Lantern Festival, Nanjing China Qinhuai Lantern Festival became the top ten popular lantern festivals for the year of the Rabbit.
In addition to signing in in scenic spots, the Spring Festival, which has been "the best to play" in the past three years, is also inseparable from all kinds of fun. For example, "half the people in the moments are there." in Sanya, renting a car and driving a yacht are all basic operations. Trip.com data show that during the Spring Festival, bookings of tourism products related to car rental and yachts in Sanya increased by more than 200% compared with the same period last year.
During the Spring Festival, the "reunion tour" with the group also came back to life. According to Trip.com, orders for group tours during the Spring Festival holiday increased by 4.2 times compared with the same period last year, with an average of more than 3 people per group, and more than 80% of the orders were long-distance trips across provinces.
The performance of the "New following Group" tour is particularly outstanding during the Spring Festival this year. For example, for the flexible and high-quality private group that does not buy with strangers, the number of orders for the Spring Festival has soared by 6 times; for the local guide business where a tour guide guides you to taste the local customs and enjoy the journey, the number of orders for the Spring Festival has increased by 13 times. There is also the "group tour" product launched by Trip.com a year ago, which is led by the destination's "live map" G.O (Gentle Organizer), which breaks through the thinking of superposition of conventional group attractions. The whole group follows G.O to visit the wrong peaks to put an end to huddling, enjoy authentic cultural experiences and hide scenic spots. At the same time, G.O organizes a team to communicate and share through the ice, so that a trip can reap friends. Data show that the Spring Festival "group travel" products have received widespread attention, and the number of consultations has increased by more than 2 times month-on-month.
"the popularity of Spring Festival tourism is obvious to all. Taking this as a starting point, it is believed that the tourism consumer confidence and potential of Chinese tourists will be released at an accelerated pace, and this year's tourism market will see a considerable recovery." Shen Jialiu, a senior researcher at the Strategic Research Center of Trip.com Research Institute, believes that with the gradual increase in international flights in the future, travel convenience at home and abroad is becoming more and more convenient, and it is expected that an obvious market outbreak can be seen during the May Day holiday this year.
Edit / Viola