Zhitong Financial APP learned that on December 28th, under the influence of news from three departments promoting the integration and development of the cultural industry and the tourism industry, A-share scenic spots and tourism plates pulled up again. As of the press release, Xi'an Tourism (000610.SZ) and Dalian Shengya (600593.SH) rose by the daily limit, while Tibet Tourism (600749.SH), Qujiang Culture Travel (600706.SH), Jiuhua Tourism (603199.SH), Tianmu Lake (603136.SH) and other stocks rose.
The Ministry of Culture and Tourism, the Ministry of Natural Resources and the Ministry of Housing and Urban-Rural Development recently jointly issued a circular and decided to carry out the construction of a demonstration zone for the integrated development of the national cultural industry and tourism industry. The circular points out that for the named integrated development demonstration zones and those integrated development demonstration zones that are on the construction list and are in the construction period, the construction units of integrated development demonstration zones are encouraged to make good use of the existing policies and give them the following policy support. Coordinate relevant funds and government investment tools to support the integrated development of demonstration zones and the construction of cultural and tourism infrastructure and major industrial projects. Encourage the use of existing construction land to develop cultural and tourism industries.
In addition, the State Administration of Immigration has also issued a notice to optimize immigration management policies and measures from January 8, 2023, including the orderly resumption of the examination and approval of Chinese citizens applying for ordinary passports for overseas travel and visiting friends, and resuming the visa for mainland residents to travel and business to Hong Kong. Today, based on the data of many online travel platforms, such as Hornet Nest, the same trip, Flying Pig, Tuniu Corp, Qunar, and so on, the reporter found that the adjustment of immigration policy has brought great benefits to the tourism market, and the tourism industry is expected to speed up its recovery.
Institutional analysis: some platforms have prepared for the recovery of the outbound travel market. Hornet nest strategy brand Polaris strategy is ready for overseas destinations "official strategy", covering visas, transportation, accommodation, food, must-sign-in experience and other information that tourists need, to ensure that tourists can get new, accurate and complete strategy information and authentic novel ways of playing.