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直击调研 | 天元宠物(301335.SZ):子公司柬埔寨天元已形成年产15万套猫爬架的产能

Direct research | Tianyuan Pet (301335.SZ): The subsidiary Tianyuan in Cambodia has formed a production capacity of 150,000 sets of cat crawlers per year

Zhitong Finance ·  Dec 14, 2022 21:42

Zhitong Financial APP learned that on December 14, Tianyuan Pet (301335.SZ) said in a survey that the company had established a complete outsourcing production management system on the basis of independent production, and responded to multi-category and small batch product orders through outsourcing production, and some pet cushions, cat crawl products and other products adopted outsourcing production mode. It has the advantages of specialization and large-scale in the field of pet nest mat and cat crawler products. At present, the company's overseas subsidiary Cambodia Tianyuan has formed an annual production capacity of 150000 sets of cat crawlers, and the pet nest mat capacity will be increased in the follow-up. In the future, with the commissioning of this fund-raising project, the company will further increase the self-production scale of cat crawlers and increase the independent production of electronic pet products.

From January to June 2022, the sales income of the company's own brand was 65.275 million yuan, accounting for 7.68% of the main business income, with a gross profit margin of 31.14%; the gross profit margin of the cat crawler business was 25.69%; and the gross profit margin of the pet food business was 14.10%.At present, the company's overseas subsidiary, Cambodia Tianyuan, has formed an annual production capacity of 150000 sets of cat crawlers.The production capacity of pet cushions will also be increased in the future. At the same time, the company also plans to carry out independent production in Europe.

The company points out that due to the relatively complex production process of cat climbing rack products, the company adopts the production mode of independent production and auxiliary production. From January to June in 2019, 2020, 2021 and 2022, the proportion of self-produced sales income of cat crawler products was 78.68%, 68.58%, 69.31% and 69.02%, respectively.

In domestic sales, the company will take authorizing cooperation to sell international well-known pet food brand products as the forerunner, establish and consolidate domestic online and offline sales channels, and further expand general trade channels on the basis of cross-border e-commerce model. and expand the scope of cooperation of imported pet food brands.

While continuing to do a good job in offline KA channels and online e-commerce 2C channels, the company takes tens of thousands of offline pet stores as an important customer group to broaden domestic sales channels through "to small B" pet product supply chain platforms such as "Pet hair", in order to make use of the operation system and resource advantages accumulated by the company in the domestic pet products industry chain and overseas pet food supply chain. For many offline "small B" customers to enable the full range of pet products supply chain, promote the establishment and promotion of the company's domestic sales channels.

The company said that on the basis of independent production, it has established a complete outsourcing production management system to deal with multi-category and small batch product orders through outsourcing production.Some pet nest mats, cat crawler products and other products are produced by outsourcing.. Among them, the company carried out trial production of some pet clothing and pet electronic products in 2021, and the related production and sales scale is small. In the future, with the commissioning of this fund-raising project, the company will further increase the self-production scale of cat crawlers and increase the independent production of electronic pet products.

In the industry, the company said that compared to specific pet products enterprisesThe company has the advantages of specialization and large-scale in the field of pet nest mat and cat crawler products.The annual sales scale of the two types of products has exceeded 200 million yuan, but for other categories such as pet pads and traction appliances, the company does not have a production advantage, and some customers with large purchasing scale of individual products usually choose this kind of professional pet products enterprises.

Compared with other comprehensive pet products enterprises, the company's products basically cover all kinds of pet products, with multi-category development and design, supply chain management capabilities, to the maximum extent to meet the one-stop purchasing needs of customers.

The company said that in the next three years, the company will focus on the development and design of products that meet the trends of intelligence, interest, environmental protection and health, such as smart feeding machines, smart collars, pet care products, and the development of pet food of its own brand. in order to comply with the development trend of intelligence, networking and internationalization, and make full use of the comparative advantages of domestic and foreign supply chains in pet products and pet food.

The translation is provided by third-party software.


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