According to TechCrunch, Amazon.Com Inc will introduce features in its application that allow customers to buy products from personalized photos and video streams. The company launched the feature to some customers on Thursday and plans to expand it across the United States in the coming months. The portal, called Inspire, will show users the dynamic content of photos and videos and the products they can buy through the app.

With the launch of Inspire, Amazon.Com Inc is further expanding into the field of social shopping, joining Facebook Inc's parent company Meta Platforms, Alphabet's Alphabet Inc-CL C and other companies. Amazon.Com Inc has also been recruiting online celebrities when he set up his own social shopping business.

Inspire focuses on short video content, but it also provides support for photos, making it a hybrid of TikTok and Instagram. Like Instagram, users can double-click anywhere on the screen to "like" the content with hearts. When users scroll through Inspire, just like using TikTok's vertical video source, swipe up from the bottom to see the next video. Like TikTok, the participate button is on the right side of the screen.