DoNews11, March 26 (Shao Chen) Amazon.Com Inc is likely to resolve an antitrust investigation initiated by European regulators by the end of this year, according to people familiar with the matter. The European Commission is "likely to accept Amazon.Com Inc's binding proposal by the end of the year", according to people familiar with the matter.

It was reported that these recommendations included the termination of certain problematic practices such as the use of data from independent sellers. In addition, the settlement agreement should also include some provisions, such as requiring Amazon.Com Inc to "treat all sellers equally when ranking all sellers in order to select the winner of the competition."

Indeed, Amazon.Com Inc tried to reassure EU regulators in June that they agreed to share their market data with sellers and improve the way competitors' products are displayed on their website, and proposed another settlement in July. A spokesman for Amazon.Com Inc declined to comment on a possible settlement but said the company would continue to interact with the European Commission to avoid violating regulations. If settled, it would greatly ease the regulatory pressure currently facing Amazon.Com Inc, although the company is still under scrutiny by the German federal cartel office and the UK competition regulator. The company's settlement also promised that "all sellers will be ranked on an equal footing".

It is rumored that Amazon.Com Inc will highlight the sellers of a particular product in his special advertising space "buy box". Spokesmen for the European Commission and Amazon.Com Inc declined to comment. Amazon.Com Inc has previously said that while it disagrees with some of the conclusions reached by the EU, it has "engaged constructively with the European Commission to address their concerns and to maintain our ability to serve European customers."