Smart screen business has become a leader in the global smart screen market, which is the biggest bright spot in the business structure of TCL Electronics (01070) and the focus of investors' attention. However, the edge of TCL Electronics in the international market may make many people ignore the existence of the company's domestic business is also particularly "capable", while diversified innovation business is becoming a new engine of its performance growth.
A number of products dominate the list of "double 11", and the GMV of the whole category has increased by 60%.
Zhitong Financial APP learned that TCL Electronics achieved good results in the recently concluded "double 11" Carnival Shopping Festival. Data show that during the "double 11" period, the company's full-category GMV exceeded 3.4 billion yuan, an increase of 60 percent over the same period last year. From a product point of view, the company's sales and sales of a number of leading products in a number of channels to achieve "top list".
In terms of TV business, TCL TV won the first place in e-commerce omni-channel sales, and e-commerce omni-channel sales increased by 60% year on year. A variety of high-end products, such as Mini LED TV, 98-inch giant screen TV, high refresh frequency TV (120Hz and above refresh frequency), 75-inch + super-large board TV, etc., reap the omni-channel sales of e-commerce & sales volume "double champion". Sales of TCL Electronics brand Thunderbird TV in e-commerce omni-channel increased by 88% compared with the same period last year, and high-refresh frequency TV omni-channel sales increased by 108%. The sales of super-board TV e-commerce channels increased by 258%.
In addition to the TV business, air conditioners achieved a 47% year-on-year increase in e-commerce omni-channel sales during the "double 11" period, Xinfeng air conditioners won the champion of e-commerce omni-channel sales growth, and 2 Xinfeng air conditioners won the e-commerce omni-channel sales & sales champion. Among the refrigerator washing machine products, DD direct-drive drum washing machine won the champion of e-commerce omni-channel sales; over 600L super-capacity refrigerator e-commerce omni-channel sales increased by 102% compared with the same period last year.
In addition, the big screen cat's eye + 3D face recognition intelligent door lock won the champion of e-commerce omni-channel sales. The AR category won the "double first" of total sales / total sales on the dual platforms of Tmall and JD.com, and the sales increased by 483.86% compared with the full cycle.
Zhitong Financial APP noted that the recent strong sales performance of TCL Electronics has stimulated investors' enthusiasm to be long on the company's share prices. In November, TCL electronics shares rose as much as 19.7% during the month. TCL shares rose 33 per cent during the period from a low of HK $2.61 on Sept. 30 to a close of HK $3.47 on November 15.
Market demand pick up + brand upgrade "two-wheel drive"
In the view of Zhitong Financial APP, TCL Electronics, as the leader in the consumer electronics industry, its sales performance has improved significantly, which is a positive signal for the overall demand of the industry to pick up.
AVC omni-channel data show that in the third quarter, the demand for color TVs suppressed during the epidemic phase began to release. In the third quarter of 2022, China's color TV market broke the situation of eight consecutive quarters of decline, and retail volume increased by 0.9% to 8.15 million units compared with the same period last year. At the same time, according to AVC Revo, head TV brand inventory returned to a healthy level and gradually resumed purchasing. Chinese TV brands actively prepared for the second half of the promotion period, driving global TV panel shipments of 66.7m in the third quarter, an increase of 3.4 per cent over the same period last year.
Against the background of rising market demand, TCL Electronics has achieved higher sales performance than the industry average in the third quarter of this year.TCLSmart screenThe third quarterGlobal sales reach到647Ten thousand units, a significant increase over the same period last year.11.8%Among them, sales in the domestic market increased year-on-year.46.6%Sales in the international marketYear-on-year growth3.4%The month-on-month increase is as high as22.9%。
From the perspective of TCL Electronics, product sales lead the growth of the industry, thanks to the company在“Intelligent IoT ecology”Under the guidance of the strategy of full category layoutLong-term high-intensity R & D investment, high-end products as the key to performance growth.
Zhitong Financial APP learned that，TCLElectron2021Year-on-year increase in R & D expenditure52.2%至24.8The rate of R & D expenditure reached 100 million Hong Kong dollars.3.3%。In the first half of 2022, the companyYear-on-year increase in R & D expenditure4.0%至10.70HK $100 million.
In recent years, TCL electronicsFocus on promoting innovation and breakthroughs in the field of display technology and intelligent interaction, focusing on picture quality, human-computer interaction, operating system,AROptical design, audio and video,5G, artificial intelligence and other technological innovation platforms to create top core technology control points and enhance the comprehensive competitiveness of products.
Driven by high-intensity research and developmentTCLThe electronic innovation business continues to launch new products, includingAR/XRAll kinds of intelligent products, including smart glasses, routers, smart door locks, audio and so on. This year8月，TCL Mini LED 4KSmart screen65C835Won the European Audio and Video Association for its high quality.("EISA")IssuedPREMIUM MINI LED TV 2022-2023Grand prize.9In April, the company launched the leading industry in backlight, brightness, light control technology and so on.98吋TCL Q10G Mini LEDA giant screen of wisdom.The above innovative products provide a solid product reserve for the company's "double 11" sales growth this year.
Judging from the sales performance of TCL Electronics "double 11", the company has seizedPeak season sales window in the fourth quarter。WithTCLElectronSmart screenThe trend of large screen and high-end products is promoted.Coupled with the continuous expansion of innovative businessCompany的ProfitabilityHopefulContinuous improvement, the value of investment will be further highlighted。