After the visual feast of New Year's Eve's Spring Festival Gala, the 2019 Spring Festival films hit strongly. Today (the first day of the Lunar New year) 8 movies are shown in concentration. Do the friends still have enough eyes?

The blockbuster Yunji Inc grossed more than 700 million on the first day.

The annual Spring Festival film is a blockbuster Yunji Inc, and this year's lineup is particularly strong, with eight films released on the first day of the Lunar New year.

According to Maoyan Professional Edition, as of 7 am on February 5, the first day of Spring Festival films grossed 752 million yuan in real time, far more than last year and is very popular.Among them, the top three at the box office were 206 million yuan for "Crazy Aliens", 148 million yuan for "Flying Life" and 143 million yuan for "King of New Comedy".

According to past experience, watching movies during the Spring Festival has become a New year's custom. The box office of the Spring Festival is rising year after year, which is very important to the box office throughout the year.

In 2018, the total box office of the film exceeded 60 billion, and the Spring Festival accounted for 1/10.

According to statistics,The total box office of "Spring Festival" in 2018 exceeded 5.7 billion yuan, an increase of 66.94 percent over the same period last year.

In terms of quantity, six films will be released on the first day of the 2018 Spring Festival. They are Monster Hunt 2, investigation of Chinatown 2, Journey to the West, Operation Red Sea, Bear Metamorphosis, and the Nineteenth Generation of our ancestors. A film was released on the sixth day of junior high school.

It can be seen that the first day of the Lunar New year is the strongest period of each year, and it is also a place that soldiers must compete for.

According to the State Film Administration, the total box office of films nationwide in 2018 was 60.976 billion yuan, an increase of 9.06 percent over the previous year's 55.911 billion yuan, and it was also the first time that the national box office revenue exceeded 60 billion yuan. The box office revenue of domestic films increased 25.89 percent year on year to 37.897 billion yuan, accounting for 62.15% of the total box office.

Based on this calculationThe 2018 Spring Festival box office accounted for 9.35% of the total box office, and the 2018 Spring Festival box office growth rate (66.94%) far exceeded the 2018 national film box office growth rate (9.06%).The Spring Festival has become the most important time of the year.

Data displayThe box office for the Spring Festival rose 19-fold from 300 million yuan in 2011 to 5.7 billion yuan in 2018.

The box office exploded at the Spring Festival last year, what will happen this year?Institutions unanimously expect that this year's Spring Festival box office will increase to a certain extent compared with last year, but the growth rate may slow down.

The agency predicts that the box office of this year's Spring Festival will grow by up to 25% compared with the same period last year.

Oriental Securities Research report pointed out that the Spring Festival as one of the most important periods of the year, the quality of the head film has a significant impact on the overall box office performance. Box office performances such as "Crazy Aliens", "Flying Life", "the King of New Comedy" and "wandering the Earth" are expected in 2019.It is expected that the 2019 Spring Festival is expected to maintain a year-on-year growth of 5% and 15% above the high base.

Caitong Securities analysts believe that the Spring Festival will usher in a new round of movie viewing, with a rich and large number of high-quality content, and the number of films released has also greatly exceeded that of previous years. In the same period last year, the head works "Operation Red Sea" (3.65 billion yuan), "Chinatown investigation 2" (3.4 billion yuan) and "Monster Hunt 2" (2.24 billion yuan) were excellent.The box office of the 2019 Spring Festival film is expected to reach 6.3 billion yuan, an increase of 15.4% over the same period last year.

Everbright Securities expectsThe year-on-year growth rate of the Spring Festival box office fell in the range of 10% and 20%. Under the neutral assumption, the total box office for the Spring Festival is expected to be 7.44 billion, an increase of 13.7% over the same period last year.If the pessimistic and optimistic hypothesis is neutral and the result is floating / sinking by 10%, the total box office during the Spring Festival is between 6.69 billion yuan and 8.18 billion yuan, with an increase of 2% and 25% over the same period last year.

Huachuang Securities expects that under the neutral assumption of the sensitivity testThe box office volume of the 2019 Spring Festival is expected to be 6.25 billion yuan, an increase of 9 percent over the same period last year.

Huatai pointed out that based on the consideration of the number of films released during the 2019 Spring Festival, the quality of the head films and the number of screensIt is expected that the total box office of the 2019 Spring Festival film will exceed the 2018 same period, and is expected to achieve an increase of about 10% and 20%.

There is a layout of all kinds of capital in the Spring Festival film.

The 2019 Spring Festival film has a layout of all kinds of capital. Huatai pointed out that compared with 2018,Among the major films in the 2019 Spring Festival, listed companies are more involved in production.

Specifically, Boehner is one of the five major producers of "Flying Life"; Light participated in the production and distribution of "Crazy Aliens"; Letv and Wanda were among the top nine producers of "Bear haunting the primitive Age", while Letv participated in the film distribution.

In this year's Spring Festival, nothing attracts more attention than the sky-high price guarantee of 2.8 billion yuan for "Crazy Aliens", another case of high guaranteed issuance since the "Wolf Warriors" last summer.

According to the announcement of Huanxi Media in July 2018, the film cost about 400 million yuan and was exclusively invested and produced by Huanxi Media.

Wandering the Earth is sponsored and released by Beijing Culture. Beijing Culture invested no more than 107.5 million yuan in wandering the Earth, of which the cost of film production was 72.5 million yuan and the cost of publicity was 25 million yuan to 35 million yuan. In addition, the company of film director Guo Fan, an affiliated company of Beijing Culture, has also invested 30 million yuan. Wu Jing's company, Dengfeng International, is also one of the producers.

In addition, a number of Internet film and television companies have further participated in the Spring Festival, including "Detective Pu Songling" controlled by iQIYI, Inc. and "Pig Peiqi celebrating the Lunar New year" controlled by BABA Pictures.

Is 2019 the spring of domestic movies?

Data from the National Film Administration show thatThe number of moviegoers in urban cinemas in 2018 was 1.716 billion, an increase of 5.93% over the previous year's 1.62 billion. China's position as the world's second largest film market has been further consolidated.In 2018, there were 9303 new screens nationwide, and the total number of screens reached 60079.

Industry insiders believe that the high-growth film market has slowed down, and the future box office drive will rely more on high-quality film and television content. Therefore, the battle for upstream content in the film and television industry will be the focus of China's film industry in 2019.

In the period of industrial contraction and adjustment caused by the cold winter of capital, high-quality content with high identification is not only a sharp weapon for online content platforms to compete for users' right of choice, but also one of the significant signs of the film and television industry from the rising period to the mature period.

Chinese films in 2019 are still in a stage of rational adjustment, but it is still worth looking forward to how many sparks can be made between traditional film and television companies and emerging Internet companies. Especially after the 40th anniversary of reform and opening up, 2019 ushered in the 70th anniversary of the founding of New China, film and television works reflecting the main theme of the times will become a hot spot.

Everbright Securities pointed out that consumer demand for entertainment will be booming for a long time, and the richer it is, the more entertaining it will be. Technology and policies jointly promote the development of the industry, the degree of concentration continues to increase, and the industry will be dominated by a small number of media groups. From growth to maturity, the industry ushered in changes, from the previous rapid growth, disorderly rush, now more and more standardized, ushered in new opportunities. The supply and demand of content will be reconstructed, and the channel platform will have stronger bargaining power. The support policy remains unchanged, emphasizing the return to the origin of the industry. Copyright protection is more stringent than ever, giving a good environment for the content payment market.

Zhongtai Securities pointed out in the 2019 media annual strategy that the media sector has undergone three years of deep adjustment, the valuation is at the bottom of history, and the margin of safety is relatively high. Supply-side reforms brought about by regulatory issues accelerate market clearance, which is expected to be good for the development of media companies with good industry norms and excellent fundamentals in the medium and long term. At the same time, the market demand for cultural media continues to grow, and the industry is expected to gradually get out of pessimistic expectations and develop better in the future.

A guide to watching movies on the first day of the Lunar New year

The following text comes from the official account Qin Daming, and the text has been deleted.

"Crazy Aliens"

Half of the new films released on the first day of the year of the Pig are comedies. Among them, the one with the best appearance and the most guaranteed quality is undoubtedly "Crazy Aliens" directed by Ning Hao.

After Ning Hao made a comedown with Crazy Stone and Crazy Racing in his early years, he not only directed works such as No Man's Land and Love, but also participated in the production of good films such as I am not the God of Medicine, Spring Dao 2: Shura Battlefield, which can be described as one of the leading commercial film swordsmen in China.

And Ning Hao and Huang Bo have been cooperating for more than a decade, which can be described as a tacit understanding. It can be said that the names of Ning Hao and Huang Bo alone are enough to convince the audience to walk into the cinema, not to mention the addition of two other people, Shen Teng and Liu Cixin.

From "Hao Jian" to "Charlotte", Shen Teng has become the most individual and attractive comedian on the big screen. This time, in conjunction with Ning Hao and Huang Bo, who are already good at comedy, "Crazy Aliens" can be said to be the most champion at the box office.

What makes sense is that Crazy Aliens is still a soft science fiction story, endorsed by Liu Cixin's science fiction novel country teacher.

The original novel is originally about a story about the origin of human civilization and respect for teachers, but the script of "Crazy Aliens" has become a new absurd drama after several times of "tearing down and rebuilding". There is reason to believe that "Crazy Aliens" will become one of the top domestic films in this year's Spring Festival.

"Flying Life"

"Flying Life" is the combination of Shen Teng and Han Han.

From the literary and artistic style and Korean golden sentences in "Hsiao Hui" to the more individual black humor in "braving the Wind and waves", to the more and more mature commercial thinking in "Flying Life", Han Han has been exploring a way to make money as well as pretending to be happy.

Whether he is shooting endless roads or men's rivers and lakes, he is shrouded in a strong feeling, which is not his favorite tires and tracks, nor is it the 1980s and 1990s he likes to think about. but a kind of nostalgia, do not want to grow up.

"Flying Life" tells the story of Shen Teng's generation of car king, who can only make a living by selling fried rice in middle age. Under an opportunity, he is determined to challenge the new generation of car king and find the pinnacle of his life.

What kind of spark can Han Han's personality feelings and Shen Teng's comedy skills collide?

The King of the New Comedy

From "everyone owes Sing Yeh a movie ticket" in "the Mermaid" to "Sing Yeh owes everyone a good work" in "Journey to the West", Stephen Chow is gradually stepping down from the altar.

This time, Sing Yeh's posture of rushing into the Spring Festival is even more elusive: the final file is fixed, the title of the film is copied from the old work, and there is no plot in the trailer.

How do you see it? it's all a bowl of standard fried rice.

Up to now, Sing Yeh has talked very little about his new work since the Spring Festival. All we can see is the emotional sign that he and Cecilia Cheung "fit together" again, and the embarrassment of Sing Yeh and the girls singing and dancing together.

"the wind and clouds of clean government"

Hong Kong films are best at police and bandit films, and after the Flying Tigers, anti-triad units and negotiators have all been drained, the ICAC has gradually begun to enter the public eye.

This is a smart choice. Starting from the "Independent Commission against Corruption", we can not only follow the style of Hong Kong police and bandit films, but also cater to the anti-corruption trend in the mainland.

That's why there was "Power in the Cage of the system" in the "Anti-Corruption Storm" trilogy, and then "fighting the Big Tiger" in "the Wind and Cloud of a Clean Government"-- note that "the Wind and Cloud of a Clean Government" has to be filmed in three parts.

However, can the twilight of Hong Kong films be saved by another trilogy? The success of "unparalleled" stems from its unique narrative techniques, rather than the so-called "Hong Kong flavor".

Not to mention the release of such an anti-corruption film during the Spring Festival, no matter how many old actors and stable production, it is estimated that it will be very difficult to become a popular style, right?

"Detective Pu Songling"

There is no Spring Festival without Sing Yeh and, of course, Big Brother Jackie Chan.

The works of these two people are both the same, which will not be very good, but they must have passed.

But by contrast, the story of Jackie Chan's new film is becoming more and more boring. this time, the mash-up fantasy wind just adds the attributes of mage and detective to the writer Pu Songling, and asks Ruan Jingtian and Zhong Chuxi to pay homage to the Ghost of Beautiful Girls.

No matter how dedicated Jackie Chan is when he is in his prime, he is still bored.

"Piggy Peggy celebrates the Lunar New year."

Now said that "Pig Peggy New year" will no longer be scoffed at, after all, some time ago, "what is Page" viral spread, has become a classic case in the history of Chinese film marketing.

"Bears haunt primitive times."

You may not believe it, the most senior Spring Festival is not Jackie Chan or Zhou Xingchi, but the "Bear haunt" series, and every movie makes a lot of money.

Since the series "Bear haunted" entered the Spring Festival in 2014, it has maintained one film a year, and each film has earned more than 200 million at the box office. In 2018, "Bear Metamorphosis" grossed 600 million.

How much can you imagine the cost of the production of "Bear haunts"? I'm afraid I'm going to cry.

This year will see whether Page, the pig in the year of Life, can take away his dominant position in animated films.

"wandering place球》

After the movie version of Liu Cixin's most famous work, three-body, was stillborn, another adaptation of his work, wandering Earth, was highly expected, even known as the first year of Chinese science fiction.

Judging from the trailer, the gray and cold eschatological landscape is magnificent, and the picture of 10000 "planetary engines" lit together to promote the earth is even more shocking.
I believe that all sci-fi fans are excited, the spectacle in Liu Cixin's book can really be reproduced on the big screen, and fans should also be happy, because domestic films finally have such hard-core sci-fi works.

(this article integrates CCTV Finance, Finance and Economics National Weekly, official account Qin Daming, etc.)