Sina Science and Technology News in the early morning of January 22, Beijing time, according to two people familiar with the matter, the streaming video giantNetflixDue to the rapid growth in the number of original TV dramas and films produced worldwide, it is currently in high-level talks to join the Motion Picture Association of America (MPAA).
The move will mean that the Motion Picture Association of America will have a member of an Internet-based service for the first time with a history of 1997. Currently, the association represents six traditional Hollywood studios. The move may surprise many observers because of the long-running and politically hostile dispute between the traditional media and the technology industry over copyright protection.
But the Motion Picture Association of America (MPAA) is a perfect match for Netflix in many ways. The latter has greatly expanded its production capacity in recent years. Streaming services now produce hundreds of TV shows and movies in the global market each year and deliver them to a growing number of subscribers. Such a user base includes nearly 140 million paying users.
Under such circumstances, Netflix and its policies are beginning to resemble members of the traditional Motion Picture Association of America (MPAA). These members of the Motion Picture Association of America include Disney Studios and Paramount Pictures.SonyFilm and Television Entertainment, 20th Century Fox, Universal Studios and Warner Brothers Entertainment.
The company is also readjusting its public policy strategy, in part to compete with global regulators to actively promote markets in Europe, Asia and the Middle East.
Netflix recently hired Dean Garfield, outgoing chief executive of the Information Technology Industry Council (ITI), to lead Amsterdam's global public policy team. Before joining ITI in 2009, Garfield served as Executive Vice President and Chief Strategy Officer at MPAA for more than four years.
But Netflix is so close to the technology industry, especially in Washington, that it seems unlikely to join the Motion Picture Association of America (MPAA). For example, MPAA believes that digital piracy threatens the business of its members and that Internet companies fail to adequately regulate illegal activities on their platforms
Directly from those protected by free content censorship laws in the United States.Facebook，Google，Twitter, Reddit and other shocks.
Since 2017, Netflix and Internet giantsAmazonIt has been advocating the implementation of anti-piracy measures through creative and entertainment alliances with MPAA members and other content creators.
As POLITICO first reported, the online streaming service left the Internet Association this month, withdrawing from one of Silicon Valley's most influential groups in Washington. Netflix first joined the group in 2013, in part to be consistent with other Internet companies to maintain network neutrality.
The move by streaming services to join the Motion Picture Association of America (MPAA) reflects a broader reality in the entertainment industry that caters to consumers who watch TV shows crazily and watch movies on the couch.
According to the Izvestia, the inclusion of streaming companies like Netflix in MPAA has long been a target for MPAA CEO Charles Rifkin (Charles Rivkin). Rifkin, who took over MPAA in September 2017, served as ambassador to France and Monaco and assistant secretary of state to former US president Barack Obama. (Xiaonan)