The National Day holiday is coming to an end, and the total box office of the National Day 2022 (including pre-sale) has exceeded 1.39 billion. Throughout this year's National Day film, "thousands of miles home" can be said to stand out, six days after release has exceeded 1 billion yuan at the box office, basically locked in the champion.

The box office exceeded 1 billion in six days, and "the way home" took the lead.

According to the Cat's Eye Professional Edition, a total of seven films have been scheduled for this year's National Day, including "thousands of miles home", "Iron will" and "ordinary Hero". And three animated films "New Big head son 5", "I am a Tyrannosaurus Rex", "New Cinderella 2" and a disaster film "search and Rescue".

As of 23:00 on Oct. 6, "the Journey Home" had grossed more than 1 billion yuan, accounting for more than 70 percent of the total box office. "ordinary Hero" and "New Big head 5" ranked second and third, respectively, with box office receipts of 120 million and 60.94 million respectively.

According to public information, the Journey home is directed by Rao Xiaozhi and starred by Zhang Yun-Kai, Wang Junkai and Yin Tao. The film is based on real events and tells the story of former resident diplomats and newcomers from the Ministry of Foreign Affairs assigned to assist in the evacuation of overseas Chinese during the outbreak of war abroad.

The film involves a number of listed companies, including Huatze Film and Television, Hengdian Film and Television, Chinese Film and Shanghai Film. Among them, Huatze Film and Television is the main investor.

Huatze Film and Television became the biggest winner of the National Day

It is predicted that the box office of "Ten Thousand miles" has risen to 1.805 billion yuan, which means that Huatze Film and Television, which is in charge of "thousands of miles", will be the biggest winner of this year's National Day holiday, according to Cat's Eye Professional data.

As the box office of the film continues to accumulate, Huatze Film and Television has also become active on the interactive easy platform, actively mentioning "the way home" many times when answering questions from investors.

In response to the problem that investors believe that the supply of Huatze film and television content is reduced and the strategy shrinks, Huatze Film and Television replied that the current National Day hit film "the way home" is controlled by the company, directed by Rao Xiaozhi and written by Qin Haiyan. Guo Fan, Wang Hongwei, Zhang Ye, Wang Junkai and Yin Tao starred in the story of allowing compatriots of the motherland to return to the homeland, grossing more than 500 million yuan in four days. In addition, Huatze Film and Television also introduced the recent TV drama projects and so on.

Huatze Film and Television also said that the company adheres to the strategic layout of "127" at the film end, adheres to the production and promotion of two-wheel drive, insists on a win-win situation of social and economic benefits, and strives to ensure that the film achieves good results. At present, the main vote "the way home" ranks first at the box office in the same period. Word-of-mouth continues to ferment, with Douban score 7.6, Weibo Corp score 9.2, Cat's Eye score 9.6. Welcome to watch.

According to the Cat's Eye Professional Edition, as of 23:00 on Oct. 6, the box office of "the way home" was 917 million yuan, of which 352 million yuan was for the film side, 479 million yuan for the cinema and 85.684 million yuan for the others.

According to the semi-annual report data, the revenue of Huatze Film and Television in the first six months was 1.187 billion yuan, a decrease of 39.50% over the same period last year; the net profit was 240 million yuan, an increase of 2.64% over the same period last year; and the net cash flow generated by operating activities was 180 million yuan, down 83.86% from the same period last year.

Huatze Film and Television said that in the first half of this year, under the objective background of frequent outbreaks and long-term closure in some places, the start-up, shooting, submission and evidence collection progress of some TV series projects of Huatze Film and Television were affected to varying degrees. Some projects that were originally expected to recognize revenue in the first half of the year were forced to be postponed to the second half of the year, resulting in a significant drop in revenue in the first half of the year compared with the same period last year. As a result, the cash flow of operating activities also decreased significantly compared with the same period last year. At the same time, copyright operation, international high gross profit business and investment and financial income have all achieved rapid growth, thus achieving the growth of overall profits.

With the "thousands of miles home" achieved good results, Huatze Film and Television in the performance is also guaranteed. Huaxin Securities Media New Consumer Chief analyst said that the film ("the way home") was released on September 30, and revenue and profit are expected to be confirmed in the fourth quarter.

The overall box office of this year's National Day is not as expected.

From 2019 to 2021, the National Day box office was 4.374 billion yuan, 3.9447 billion yuan and 4.372 billion yuan, respectively, according to Wind.

National Day's "the way home" is currently in the top 10 at the box office of the year, surpassing "Bear haunts and returning to Earth" to eighth place. After the National Day, the film market will enter the traditional off-season, the head film is carefully filmed, and some of the films are still on the sidelines. Judging from the current public information, the number of new films scheduled after the National Day is very small, only more than a dozen films, such as "my regret has something to do with you", "kidnapping Game" and "keep you safe".

Industry insiders pointed out that according to the current trend, the total box office of this year's National Day is difficult to surpass that of the same period last year. It is mainly for the National Day films in previous years to set the schedule earlier and have plenty of time to preheat, while most of this year's new films are set about a week before release, leaving a shorter time for film marketing.