Nearly a month has passed since the iPhone 14 series began pre-sale on September 9th.At present, the last model, the iPhone 14 Plus, is not yet on the market, and the overall heat has dropped significantly.

From the stunning of Smart Island in the initial press conference to the actual effect of the real machine after the release, there is a significant gap, and a large number of third-party App do not adapt, the experience is bad, not as good as the previous generation of iPhone 13 series word-of-mouth.

Recently, the research institute SellCell analyzed the average exchange value of more than 40 recyclers.Compared with the same period last year, iPhone 14 depreciated more than twice as much as iPhone 13.

The data show that iPhone 14 and iPhone 14 Plus perform poorly in terms of preservation of value, with depreciation rates twice as high as iPhone 13 and iPhone 13 mini in the same 10 days after listing.

Specifically, the depreciation rate of iPhone 14 reached 38.4%, while last year's iPhone 13 depreciation rate was 18.2%. Even the iPhone 13 mini cut by Apple Inc, the depreciation rate was only 20.3% in the same period.

The unsold iPhone 14 Plus is even less bullish, with an expected depreciation rate of 38.6%, the highest in the past two years.

This is mainly due to the lack of balance between configuration and price. IPhone 14 Plus and iPhone 14 configurations are basically the same, but the screen is slightly larger.But the price from 6999 yuan is close to iPhone 13 Pro.

Relatively speaking, the iPhone 13 Pro, which sells for less than 7500 of the third-party platform, is obviously a better choice.

It is reported that the iPhone 14 Plus will go on sale on October 7, but the results are not expected to be ideal, and the offline spectacle dragon scene may not appear.