Zhitong Financial APP learned that Zibuyu Group Co., Ltd. submitted an application for listing on the main board of the HKEx, with Huatai International and Agricultural Bank of China International as co-sponsors, according to the disclosure of the Hong Kong Stock Exchange on September 28. The company submitted its form to the HKEx on June 30, 2021 and March 8, 2022.

The company is one of the largest cross-border e-commerce companies in China, focusing on selling clothing and footwear products through third-party e-commerce platforms. According to Frost Sullivan, the company ranks third among all platform sellers in China's cross-border B2C e-commerce clothing and footwear market in terms of GMV in 2021, accounting for 0.4 per cent of the 596.5 billion yuan market. In addition, in terms of GMV produced in North America in 2021, the company ranks first among all platform sellers in China's cross-border B2C e-commerce clothing and footwear market, accounting for 0.7 per cent of the 303 billion yuan market. The company has been awarded the Best Cross-Border E-commerce Brand Award for six consecutive years since 2016 to recognize the company's outstanding performance.

Since its establishment in 2011, the company has focused on selling a variety of self-designed clothing, footwear and other products around the world. The company mainly designs clothing, footwear and other products, purchases products based on the company's design and OEM standards from selected OEM suppliers, and then sells these products to customers around the world through third-party e-commerce platforms and the company's own website. The company delivers products to customers through third-party logistics service providers or through compliance services provided by third-party e-commerce platforms. With a fully integrated and efficient supply chain, the company is able to provide customers with fashion clothing and footwear products at competitive prices. The company sells products to customers in more than 80% of the world's countries and regions, including the United States, Germany and France, through major third-party e-commerce platforms and the company's own website.

During the performance record period, the company's income mainly comes from the sale of clothing products and footwear products. Secondly, the company's income also comes from the sale of other products such as electronic equipment, stationery and sporting goods. The company's revenue continued to grow during the record period. The company's revenue increased from RMB 1.4289 billion for the year ended December 31, 2019 to RMB 1.8981 billion for the year ended December 31, 2020, and further increased to RMB 2.3465 billion for the year ended December 31, 2021. The company's revenue increased from RMB 1.1007 billion for the six months ended June 30, 2021 to RMB 1.2775 billion for the six months ended June 30, 2022. The company's annual profit increased from RMB 81.1 million for the year ended December 31, 2019 to RMB 114 million for the year ended December 31, 2020, and further increased to RMB 200.5 million for the year ended December 31, 2021. The company's profit for the period decreased from RMB 114.2 million for the six months ended June 30, 2021 to RMB 61.3 million for the six months ended June 30, 2022.