A hot search that China will enter a heavy pension society in 2035 caused ripples on Weibo Corp on Sept. 20. Providing for the aged, like a must-answer question that life will eventually face, is in front of everyone. Do you want to invite friends to "group for the aged", or to relax and hand yourself over to the pension institution, or to enjoy the family at home?

Different people have different answers, but in reality, 90% of people are slowly waiting for the light of their lives to pass away at home.

"the root of the world is at home". For Chinese people, home is not only a place to live, but also a link to affection and the way to return.

How to make the old life at home rich and colorful, the whole society is trying hard for it. In the 14th five-year Plan for the Development of the cause of the elderly and the system of providing for the aged, we invite commercial insurance institutions to clearly guide them to speed up the research and development of home care products.

Ping An Insurance (601318), who has been committed to providing professional comprehensive financial and health services for the people, handed in his answer paper-- held a press conference of "Ping an Housekeeping", a brand of home-based old-age services, under the auspices of Yang Lan, a well-known media person. and released the home pension service brand "Ping an Housekeeping".

For a long time, insurance companies have shown unique advantages in determining capital payment, high-quality service supply and comprehensive health management, and insurance companies will also play an important role in the market prospect of increasing aging. At present, the biggest feature of the current situation of providing for the aged in China is the "9073" pattern. Therefore, how to let the elderly live in their familiar family environment and enjoy professional social services at the same time is one of the core issues to promote the home-based pension model.

When insurance companies extend their tentacles to the field of providing for the aged at home, how can they really make the elderly feel comfortable and their children rest assured? Ping An Insurance, who has launched a new brand logo, put forward his own solution from the point of view of value-- to launch a "five-tube and ten-dimensional" quality monitoring system, focusing on the service quality of suppliers and supervising in five aspects and ten dimensions.

A severe aging society is coming.

In China, more and more people are ushering in the late autumn stage of life.

On September 20, at a press conference held by the National Health Commission on the progress and effectiveness of aging work since the 18th CPC National Congress, Wang Haidong, director of the Aging Department of the National Health Commission, disclosed the latest situation of China's elderly population structure: it is expected that during the 14th five-year Plan period, the total number of elderly people aged 60 and above will exceed 300 million, accounting for more than 20%, entering a moderate aging stage. Around 2035, the number of people aged 60 and above will exceed 400 million, accounting for more than 30% of the total population, entering the stage of severe aging.

When the life enters the late autumn, the temples green hair dyes the frost, how to face the twilight years this inflection point? Is it that you can still be "carefree" and "lucky", or are you happy when your children come home and feel lonely and lost when they are alone? This is not the pain point of the individual, but the pain point of the whole society.

Under the correct guidance of the national policy and the strong support of all sectors of society, the cause of providing for the aged in China has made great progress, but it is still faced with many difficulties. "the number of people over the age of 65 doubled from 7% to 14%. It took 115 years in France, 69 years in the United States, and only 22 years in China. It can be said that we are in a hurry to grow old, and the resources for social and family preparation are insufficient. " In the view of Chen Xinying, joint CEO and executive deputy general manager of Ping an Group, the plight of providing for the aged, such as a larger elderly population, faster aging, fewer pensions, and more difficult family support, needs to be solved by bringing together the strength of the whole society and the family. "to provide better protection and better services for the elderly is precisely the original intention of the cause of safe entry into the Bureau for the aged." Chen Xinying said.

Throughout China's pension system, it can be summarized in three sentences: based on home-based pension, relying on community service, and supplemented by institutional pension, which is also called "9073" by the industry, that is, 90% home-based pension, 7% community pension and 3% institutional pension.

Combined with the current situation of China's pension system, Ping an not only launched the pension community to meet the needs of institutions for the aged, but also put forward its own home-based pension solution. On September 23, Ping an Housekeeping, a brand of home-based pension services, was launched, which aims to provide high-quality pension solutions for the elderly and provide professional and warm services for customers and their families.

Ping an makes efforts to stay at home for the aged

In the panoramic display of the press conference, Li Dou, Special Assistant to the Chairman of Ping an Life Insurance and General Manager of the Home Pension Division, led the audience to visit the ideal retirement home built by Ping an for the elderly. According to reports, Ping an Life Insurance adheres to the core value proposition of "the elderly feel at ease, the children rest assured, and the housekeeper pays attention". It will provide high-quality pension solutions for the elderly through "trinity old-age housekeeper", "10 service scenarios" and "1 set of supervision system". "We hope that with the help of the strength of software and hardware, we can achieve the 'housekeeper's concentration', so as to prop up the 'comfort of the elderly' and 'children's peace of mind'." Li Dou said.

"Trinity old-age housekeeper", including intelligent housekeeper, life butler and doctor butler. Among them, the intelligent butler takes the intelligent speaker as the carrier, through the intelligent system independently developed by Ping an, it provides functions such as life assistant and intelligent thing couplet; the life butler is an online real-life butler, which can respond to the needs of the elderly 24 hours a day, one-stop docking all kinds of services; the doctor and butler is a general practitioner, which can provide round-the-clock real-time audio and video consultation and customize health management programs. No matter the small things, big events or urgent matters in life, you can rest assured that the housekeeper can coordinate and solve them.

Recently, according to the White Paper on the Development trend of Home-based Pension in China, released by the 21st Century Economic report and Ping an Life Insurance, it is found that there are eight major fears among the elderly, such as their physical fitness is deteriorating, their relatives and friends are drifting away, their children have no time to take care of them, and no one knows about the accident. In response to the above pain points, Ping an combines the core needs of the elderly of different ages and different physical conditions, and collaborates with the top service providers in various industries to create ten major services of "medicine, food, housing, transportation, finance, health, care, and security". To meet the diversified needs of the elderly.

In addition, focusing on the needs with the highest attention of users, Ping an has also carefully polished five types of quality services that integrate aging transformation, 1x home care, characteristic experience, chronic disease management and O2O recreational activities.

Escort of "five management and ten dimensions" supervision system

In the institutional pension, the service can be seen and touched. when the pension service enters the social nerve endings, how to ensure the quality of service is the key issue of home-based pension service.

Ping An Insurance, who adheres to the concept of "professionalism, creating value", gives his own solution-"five management and ten dimensions" supplier supervision system. it includes service commodity management, order performance management, process standard management, result management and risk management, each of which covers two dimensions. Through this system, we monitor the quality of services, help the elderly and their children supervise the process of services, and ensure that the quality of services is controlled.

How did Ping an conceive this system? Li Dou said: "We put forward the 'five management and ten dimensions', not only from a management point of view, but also fully taking into account the aging service process. The five aspects and ten dimensions of management are designed according to the process of serving the elderly. "

Taking home nursing as an example, Ping an has carried out systematic and platform construction in all aspects of service before, during and after the service, from service acceptance, selection of suppliers and personnel qualifications, to post satisfaction evaluation and feedback. Ping an has done an end-to-end real-time management and control system.

"if the customer is not satisfied, or the service is not up to standard, we will also stand in the position of the customer and protect the interests of the elderly in accordance with the terms agreed with our suppliers." Li Dou said.

As entrepreneur Matsushita Konosuke said: "the product quality is either 100 points or 0 points." Ping an strictly adheres to the lifeline of service quality, takes customer satisfaction as the standard to measure the effectiveness of work, and eliminates worries for customers with full service.

Ping an new cultural value anchoring service quality

How does the quality of service become a top priority in the safety plan?

In July this year, Ping An Insurance officially announced the renovation and upgrading of the company's brand logo, mainly upgrading the slogan "financial technology" in the existing brand logo to "professional value", and keeping the original design of the Chinese and pinyin "PING AN" of the main body of the brand logo. The relevant communications of Ping an Group and its major member companies all use the new brand logo and the brand slogan "Professional, make Life easier".

Professionalism, making life easier, is not only a brand slogan, but also the golden rule for the development of most industries.

What is "professional"? Specialist, specialized, attentive, attentive. Business, start-up, business, basic industry. Profession is a self-honed craftsman spirit, a firm commitment to serve customers, but also a long-term spiritual practice. Starting from the needs of customers, Ping an is committed to providing customers with a simple and convenient consumption experience of "worry-saving, time-saving and money-saving" through professional financial consultants, professional family doctors and professional pension housekeepers.

How can there be "value"? Value practice should be pursued assiduously. As a leading national financial brand in the world, Ping an continues to create maximum value for customers, shareholders, employees and society based on its deep emotion and long-term insight into the vast Chinese market and hundreds of millions of consumers.

Under the background of the high-quality development of China's economy, Chinese brands carry a higher vision of enterprise strategic development. Towards the goal of "transformation from made in China to creation in China, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands", good products and service quality is the foundation of how to build a good brand.

And the pension industry is the foundation of people's livelihood. Whether we can adhere to the idea of people-centered development and practice the service concept of "professional creating value" is directly related to the development quality of China's pension cause, and only by truly putting customers in the most important position, understanding and meeting their needs, can we truly realize the everlasting business of the enterprise.