谷歌母公司Alphabet公布一季度财报：净利同比增73%

新浪科技 · Apr 24, 2018 05:13

新浪科技讯北京时间4月24日凌晨消息，Alphabet（谷歌母公司）今天发布了截至3月31日的2018财年第一季度财报。报告显示，Alphabet第一季度总营收为311.46亿美元，比上年同期的247.50亿美元增长26%，不计入汇率变动的影响为同比增长23%；按照美国通用会计准则，Alphabet第一季度净利润为94.01亿美元，比去年同期的54.26亿美元增长73%。

主要业绩：

——Alphabet第一季度总营收为311.46亿美元，比上年同期的247.50亿美元增长26%，不计入汇率变动的影响为同比增长23%。Alphabet按照美国通用会计准则计算总营收，未扣除流量获取成本（TAC）。Alphabet第一季度流量获取支出，也就是同合作伙伴共享的营收为62.88亿美元，在广告营收中所占比例为24%；

——按照美国通用会计准则，Alphabet第一季度运营利润为70.01亿美元，在营收中所占比例为22%。按照美国通用会计准则，Alphabet去年同期运营利润为65.68亿美元，在营收中所占比例为27%；

——按照美国通用会计准则，Alphabet第一季度净利润为94.01亿美元，比去年同期的54.26亿美元增长73%；

——按照美国通用会计准则，Alphabet第一季度每股摊薄收益为13.33美元，相比之下去年同期的每股摊薄收益为7.73美元。Alphabet第一季度在外流通摊薄股票总量为7.05亿股，相比之下去年同期为7.02亿股。

Alphabet CFO露丝·波拉特（Ruth Porat）表示：“公司强劲的营收增长反映了我们的全球动能，第一季度营收同比增长26%，不计入汇率变动的影响为同比增长23%，达311亿美元。我们拥有一系列明显的、令人激动的未来机会，而我们强调的增长使得我们得以充满信心地对这些机会进行投资。”

财务分析：

Alphabet第一季度总营收为311.46亿美元，比上年同期的247.50亿美元增长26%，不计入汇率变动的影响为同比增长23%。

Alphabet第一季度网站营收，也就是谷歌自己的网站所产生的营收为219.98亿美元，高于去年同期的174.03亿美元。

Alphabet第一季度网络营收，也就是谷歌合作伙伴网站通过AdSense计划所产生的营收为46.44亿美元，高于去年同期的40.08亿美元。

Alphabet第一季度广告营收（由网站营收和网络营收组成）为266.42亿美元，高于去年同期的214.11亿美元。

Alphabet第一季度其他营收为43.54亿美元，高于去年同期的32.07亿美元。

Alphabet第一季度“Other Bets”业务营收为1.50亿美元，高于去年同期的1.32亿美元。

如果汇率同去年同期持平（不计入外汇风险管理计划的相关得益），Alphabet第一季度营收的同比增长率为23%。

按照地区划分，Alphabet第一季度来自于EMEA（欧洲、中东和非洲）地区的营收为104.74亿美元，同比增长29%，环比增长2%；不按照美国通用会计准则（不计入汇率变动的影响），Alphabet第一季度来自于EMEA地区的营收为同比增长21%，环比下降1%。

Alphabet第一季度来自于亚太地区的营收为48.04亿美元，同比增长33%，环比增长2%；不按照美国通用会计准则（不计入汇率变动的影响），Alphabet第一季度来自于亚太地区的营收同比增长30%，环比增长1%。

Alphabet第一季度来自于美国的营收为141.44亿美元，同比增长20%，环比下降8%。

Alphabet第一季度来自于美洲其他地区的营收为17.24亿美元，同比增长36%，环比下降9%。不按照美国通用会计准则（不计入汇率变动的影响），Alphabet第一季度来自于美洲其他地区的营收同比增长35%，环比下降9%。

Alphabet第一季度总付费点击次数（包括与谷歌网站群和Network成员网站上的广告相关的点击）比去年同期增长55%，比上一季度增长11%。第一季度网站付费点击（包括与Alphabet在各个地区自有及运营的网站上广告相关的点击，以及来自于包括搜索、TrueView等YouTube参与广告以及谷歌地图和谷歌财经等其他自有及运营网站的点击）比去年同期增长59%，比上一季度增长8%。第一季度网络付费点击（包括与参与AdSense for Search、AdSense for Content和AdMob业务的非谷歌网站上广告相关的点击）与去年同期相比增长37%，与上一季度相比增长29%。

Alphabet第一季度平均每点击成本（包括与谷歌网站群和Network成员网站上的广告相关的点击）比去年同期下降18%，比上一季度下降9%。谷歌网站群的第一季度平均每点击成本比去年同期下降19%，比上一季度下降7%。谷歌网络的第一季度平均每点击成本比去年同期下降17%，与上一季度相比下降21%。

Alphabet第一季度流量获取支出（TAC），也就是同合作伙伴共享的营收为62.88亿美元，去年同期为46.29亿美元。Alphabet第一季度流量获取支出在广告营收中所占比例为24%，相比之下去年同期为22%。

在Alphabet第一季度的流量获取支出中，将有33.86亿美元最终支付给网络合作伙伴，在流量获取支出总额中所占比例为73%；去年同期最终支付给网络合作伙伴的流量获取支出为28.24亿美元，在流量获取支出总额中所占比例为70%。另外，Alphabet第一季度流量获取支出中还有29.02亿美元最终将支付给特定经销合作伙伴及其他向Alphabet网站导入流量者，在流量获取支出总额中所占比例为13%；去年同期支付给特定经销合作伙伴及其他向Alphabet网站导入流量者的流量获取支出为18.05亿美元，在流量获取支出总额中所占比例为10%。

Alphabet第一季度总成本和支出为241.45亿美元，高于去年同期的181.82亿美元。其中，Alphabet第一季度营收成本为134.67亿美元，高于去年同期的97.95亿美元；研发支出为50.39亿美元，高于去年同期的39.42亿美元；销售和营销支出为36.04亿美元，高于去年同期的26.44亿美元；总务和行政支出为20.35亿美元，高于去年同期的18.01亿美元。

Alphabet第一季度其他收入（净值）为35.42亿美元，相比之下去年同期为2.51亿美元。

按照美国通用会计准则，Alphabet第一季度运营利润为70.01亿美元，在营收中所占比例为22%。按照美国通用会计准则，Alphabet去年同期运营利润为65.68亿美元，在营收中所占比例为27%。

Alphabet第一季度有效税率为11%，相比之下去年同期为20%。

Alphabet第一季度净利润为94.01亿美元，比去年同期的54.26亿美元增长73%。按照美国通用会计准则，Alphabet第一季度每股摊薄收益为13.33美元，相比之下去年同期的每股摊薄收益为7.73美元。Alphabet第一季度在外流通摊薄股票总量为7.05亿股，相比之下去年同期为7.02亿股。

截至2018年3月31日，不计入被分类为持有待售的现金，Alphabet持有的现金、现金等价物以及可变现有价证券总值为1028.85亿美元，相比之下截至2017年12月31日为1018.71亿美元。

截至2018年3月31日，Alphabet在全球范围内共雇佣了85050名全职员工，相比之下截至2017年3月31日为73992名。

网络直播和电话会议信息：

投资者可以访问Alphabet网站的投资者关系频道investor.google.com收听Alphabet电话会议的网络直播，电话会议将于美国东部时间4月23日16：30（北京时间4月24日4：30）开始。

分析师预期与股价变动：

Alphabet第一季度总营收为311.46亿美元，除去62.88亿美元的流量获取支出为248.58亿美元，这一业绩超出分析师此前预期。据财经信息供应商FactSet调查显示，分析师此前平均预期Alphabet第一季度营收为242.6亿美元。Alphabet第一季度每股收益为13.33美元；除去计入在“其他收入”项目中的30.3亿美元投资收益，Alphabet第一季度每股收益为9.93美元，这一业绩也超出分析师此前预期。FactSet调查显示，分析师此前平均预期Alphabet第一季度每股收益为9.28美元。受此影响，Alphabet在纽约市场的盘后交易中上涨近0.5%。

当日，Alphabet（Nasdaq：GOOGL）股价在纳斯达克常规交易中下跌3.51美元，报收于1073.81美元，跌幅为0.33%。在随后截至美国东部时间17：00（北京时间24日5：00）的盘后交易中，Alphabet股价上涨5.19美元，至1079美元，涨幅为0.48%。过去52周，Alphabet的最高价为1198.00美元，最低价为879.28美元。（唐风）

Sina Technology News in the early morning of April 24, Beijing time, Alphabet (Google(Parent company) today released its financial report for the first quarter of fiscal year 2018 ending March 31. According to the report, Alphabet's total revenue for the first quarter was US$31.146 billion, up 26% from US$24.750 billion in the same period last year. Excluding the impact of exchange rate changes, the year-on-year increase was 23%; according to US GAAP, Alphabet's net profit for the first quarter was US$9.401 billion, up 73% from US$5.426 billion in the same period last year.

Main performance:

——Alphabet's total revenue for the first quarter was US$31.146 billion, up 26% from US$24.750 billion in the same period last year. Excluding the impact of exchange rate changes, the year-on-year increase was 23%. Alphabet calculates total revenue according to US GAAP without deducting traffic acquisition costs (TAC). Alphabet's first-quarter traffic acquisition expenses, that is, revenue shared with partners was US$6.288 billion, accounting for 24% of advertising revenue;

——According to US GAAP, Alphabet's operating profit for the first quarter was US$7.01 billion, accounting for 22% of revenue. According to US GAAP, Alphabet's operating profit for the same period last year was US$6.568 billion, accounting for 27% of revenue;

——According to US GAAP, Alphabet's net profit for the first quarter was US$9.401 billion, an increase of 73% over US$5.426 billion in the same period last year;

——According to US GAAP, Alphabet's first quarter diluted earnings per share were $13.33, compared to $7.73 per diluted share for the same period last year. Alphabet's total number of diluted shares traded abroad in the first quarter was 705 million shares, compared to 702 million shares in the same period last year.

Alphabet CFO Ruth Porat (Ruth Porat) said, “The company's strong revenue growth reflects our global momentum. First-quarter revenue increased 26% year over year. Excluding the impact of exchange rate changes, the impact of exchange rate changes was 23% year over year, reaching $31.1 billion. We have a range of clear and exciting future opportunities, and our emphasis on growth allows us to invest in these opportunities with confidence.”

Financial analysis:

Alphabet's total revenue for the first quarter was US$31.146 billion, up 26% from US$24.75 billion in the same period last year. Excluding the impact of exchange rate changes, the year-on-year increase was 23%.

Alphabet's first-quarter website revenue, that is, revenue generated by Google's own website, was US$21.998 billion, up from US$17.403 billion in the same period last year.

Alphabet's first-quarter online revenue, that is, revenue generated by Google partner websites through the AdSense program, was US$4.644 billion, up from US$4.08 billion in the same period last year.

Alphabet's first-quarter advertising revenue (comprised of website revenue and online revenue) was US$26.642 billion, up from US$21,411 billion in the same period last year.

Alphabet's other revenue for the first quarter was US$4.354 billion, up from US$3.207 billion in the same period last year.

Alphabet's first-quarter “Other Bets” business revenue was US$150 million, up from US$132 million in the same period last year.

If the exchange rate remains the same as the same period last year (excluding benefits associated with foreign exchange risk management plans), Alphabet's first-quarter revenue grew 23% year over year.

By region, Alphabet's first-quarter revenue from the EMEA (Europe, Middle East, and Africa) region was US$10.474 billion, up 29% year on year and 2% month on month; without US GAAP (excluding the effects of exchange rate changes), Alphabet's revenue from the EMEA region in the first quarter increased 21% year on year, down 1% month on month.

Alphabet's revenue from the Asia Pacific region for the first quarter was US$4.804 billion, up 33% year on year, up 2% month on month; without US GAAP (excluding the effects of exchange rate changes), Alphabet's revenue from the Asia Pacific region in the first quarter increased 30% year on year, up 1% month on month.

Alphabet's first-quarter revenue from the US was US$14.144 billion, up 20% year on year and down 8% month on month.

Alphabet's first-quarter revenue from the rest of the Americas was US$1,724 million, up 36% year over year and down 9% month on month. Not in accordance with US GAAP (excluding the effects of exchange rate changes), Alphabet's first-quarter revenue from the rest of the Americas increased 35% year over year and decreased 9% month over month.

Alphabet's total number of paid clicks in the first quarter (including clicks related to ads on Google groups and Network member websites) increased 55% over the same period last year and 11% over the previous quarter. First-quarter paid website clicks (including clicks related to ads on Alphabet's own and operated websites in various regions, and clicks from YouTube participation ads including search, TrueView, and other owned and operated websites such as Google Maps and Google Finance) increased 59% over the same period last year and 8% over the previous quarter. Online paid clicks in the first quarter (including those associated with ads on non-Google websites participating in AdSense for Search, AdSense for Content, and AdMob businesses) increased 37% compared to the same period last year and 29% compared to the previous quarter.

Alphabet's average cost per click for the first quarter (including clicks related to ads on Google groups and network member websites) fell 18% from the same period last year and 9% from the previous quarter. The average cost per click for the first quarter of the Google website group was 19% lower than the same period last year, and 7% lower than the previous quarter. Google Network's average cost per click for the first quarter was 17% lower than the same period last year, and 21% lower than the previous quarter.

Alphabet's first-quarter traffic acquisition expenditure (TAC), or revenue shared with partners, was US$6.288 billion, compared to US$4.629 billion in the same period last year. Alphabet's first-quarter traffic acquisition expenses accounted for 24% of ad revenue, compared to 22% in the same period last year.

Of Alphabet's traffic acquisition expenses in the first quarter, $3.386 billion will eventually be paid to network partners, accounting for 73% of total traffic acquisition expenses; the final traffic acquisition expenses paid to network partners in the same period last year were 2,824 billion US dollars, accounting for 70% of total traffic acquisition expenses. In addition, of Alphabet's first-quarter traffic acquisition expenses, $2,902 billion will eventually be paid to specific distribution partners and others importing traffic to the Alphabet website, accounting for 13% of total traffic acquisition expenses; in the same period last year, traffic acquisition expenses paid to specific distribution partners and others importing traffic to the Alphabet website were 1,805 billion US dollars, accounting for 10% of total traffic acquisition expenses.

Alphabet's total costs and expenses for the first quarter were US$24.145 billion, up from US$18.182 billion in the same period last year. Among them, Alphabet's first-quarter revenue costs were US$13.467 billion, up from US$9.795 billion in the same period last year; R&D expenditure was US$5.039 billion, up from US$3,942 billion in the same period last year; sales and marketing expenses were US$3.604 billion, up from US$2,644 billion in the same period last year; and general affairs and administrative expenses were US$2,035 billion, up from US$1,901 billion in the same period last year.

Alphabet's other revenue (net worth) for the first quarter was $3,542 million, compared to $251 million for the same period last year.

According to US GAAP, Alphabet's operating profit for the first quarter was US$7.01 billion, accounting for 22% of revenue. According to US GAAP, Alphabet's operating profit for the same period last year was US$6.568 billion, accounting for 27% of revenue.

Alphabet's effective tax rate for the first quarter was 11%, compared to 20% for the same period last year.

Alphabet's net profit for the first quarter was US$9.401 billion, up 73% from US$5.426 billion in the same period last year. According to US GAAP, Alphabet's first quarter diluted earnings per share were $13.33, compared to $7.73 per diluted share for the same period last year. Alphabet's total number of diluted shares traded abroad in the first quarter was 705 million shares, compared to 702 million shares in the same period last year.

As of March 31, 2018, excluding cash classified as held for sale, the total value of cash, cash equivalents, and variable current price securities held by Alphabet was US$102,885 billion, compared to US$101,871 billion as of December 31, 2017.

As of March 31, 2018, Alphabet employed a total of 85050 full-time employees worldwide, compared to 73,992 as of March 31, 2017.

Webcast and conference call information:

Investors can visit Investor.Google.com, the investor relations channel on the Alphabet website to listen to the webcast of the Alphabet conference call. The conference call will begin at 16:30 EST on April 23 (4:30 on April 24, Beijing time).

Analysts' expectations and stock price changes:

Alphabet's total revenue for the first quarter was US$31.146 billion. Excluding US$6.288 billion in traffic acquisition expenses, it was US$24.858 billion. This performance exceeded analysts' previous expectations. According to a survey by financial information provider FactSet, analysts previously expected Alphabet's average revenue for the first quarter to be 24.26 billion US dollars. Alphabet's earnings per share for the first quarter were $13.33; excluding investment income of $3.03 billion included in the “other income” program, Alphabet's earnings per share for the first quarter were $9.93. This performance also exceeded analysts' previous expectations. According to the FactSet survey, analysts had previously expected Alphabet's earnings per share for the first quarter to be $9.28. Affected by this, Alphabet rose nearly 0.5% in after-hours trading in the New York market.

On the same day, the stock price of Alphabet (Nasdaq: GOOGL)NASDAQIt fell $3.51 in regular trading to close at $1073.81, or 0.33%. In the after-hours trading that followed until 17:00 EST (5:00 Beijing time on the 24th), Alphabet's stock price rose $5.19 to $1,079, or 0.48%. In the past 52 weeks, Alphabet's highest price was $1198.00 and the lowest price was $879.28. (Tang Feng)

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谷歌母公司Alphabet公布一季度财报：净利同比增73%

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