Zhitong Financial APP learned that according to a research report released by Zhejiang Merchants Securities, according to Bosideng International's (03998) "buy" rating, it is estimated that the net profit of FY2023/24/25 will be 24.8, 29.9 / 3.55 billion yuan, with a growth rate of 20%, 20% and 19%. With the support of continuous product innovation and marketing investment, the company's product competitiveness and management efficiency have continued to improve with the support of a strong supply chain and commodity body integration system. With the promotion of the marketing work in the peak season in September, the market is expected to start, continue to focus on recommendation.

According to the report, the company's official Xuan Gu Aileen became the new spokesman of the brand on September 20, and a big show was held in Shanghai the next night to launch a series of lightweight down jackets. Artists such as Yang Ying, Zheng Xiuyan, Zhu Jiejing and Jin Dachuan will also be guests of the show. This big show is intended to promote National Day sales, and then it will enter an intensive marketing period for the peak season. The official male spokesman will be announced at the end of October and a second big show will be held to promote Singles' Day sales.

The bank said that Bosideng International sold well from April to August, and light and thin down jackets have been praised one after another since August: since the new fiscal year, the company's summer sunscreen products have been brilliant under continuous innovation, and overall omni-channel retail sales from April to August are expected to still have gratifying growth. In late August, new models went on sale in the autumn, and light and thin down jackets, as the highlight of this year, were also gradually unveiled, such as tweed down down jackets (tag price 1599) and other series also well received by consumers.