$ANTA SPORTS (02020.HK)$It was announced that a few days ago, in the format of the project of the Anta International Integrated Tourism Center, an integrated project center will be built in the Taihu Science and Education New area of the Lanzhou Industrial Zone, covering an area of about 160,000 square meters. it is planned to start construction in 2023, complete and put into use in 2025, with a total investment of more than 1 billion yuan.
It is expected that the project will introduce the world's leading digital technology and intelligent equipment, and will be positioned as an integrated center for international import distribution, sales settlement, digital marketing, intelligent marketing, display system and other services.
Shi Shi, Executive Director and Chief Executive Officer of Anta Ji, said that the center is expected to promote the restructuring of business processes, promote the upgrading of brand retail and upgrade the consumer system, and fully support the rapid development of retail services. achieve a new breakthrough in omni-channel retail logistics model.