Pinduoduo's cross-border e-commerce business will effectively eliminate the gap between trade and logistics, connect directly to the overseas demand side and the domestic supply side, and help Chinese manufacturing enterprises cross the intermediate link and reach overseas consumers directly.

In the process of China's development from a big manufacturing country to a manufacturing power, the global supply chain is also accelerating the restructuring, especially the made in China's participation in the global market is getting higher and higher. Overseas consumers' demand for high quality and cost-effective made in China continues to be strong. Made in China has the ability to better participate in international competition through better cross-border e-commerce infrastructure.

To help China's manufacturing industry upgrade to the sea, September 19$Pinduoduo (PDD.US)$Announced the official launch of the "more than 2022 sea support program" to provide integrated service programs for manufacturers to go to sea. The plan will invest 10 billion resource kits, build 100 overseas brands in the first phase, and support 10000 manufacturers to connect directly to overseas markets.

Directly connect the overseas demand side and the domestic supply side to create unique value

"made in China in the sea exploration, the pain point for a long time is that it is unable to directly connect the needs of overseas end-users and obtain the corresponding value. The person in charge of the project said that Pinduoduo's cross-border e-commerce business can go abroad with new technology, which will effectively eliminate the gap between trade and logistics, connect directly to the overseas demand side and the domestic supply side, and help Chinese manufacturing enterprises cross the intermediate link and reach overseas consumers.

Pinduoduo's domestic business is based on agriculture, while the premise of going abroad is China's increasingly developed manufacturing industry. According to the above responsible person, since its establishment more than seven years ago, Pinduoduo has been based in China and has grown together with tens of thousands of manufacturing enterprises. The platform's "purchase" mode of less SKU, high orders and short burst can not only quickly digest factory capacity, but also help manufacturers quickly gain market and establish brand image through "phenomenal" popular styles. Pinduoduo platform has given birth to nearly a thousand manufacturing brands and accumulated rich industrial belt resources, many of which are high-quality invisible champions of the industry and have the potential to go to the global market.

During the period of June 18, domestic manufacturing brands broke out in Pinduoduo platform, and many industries doubled their growth. (photo by Li Yunfeng)

Since the beginning of this year, Pinduoduo has successively launched a number of special activities to support the manufacturing industry, such as "many new national trends" and "many new craftsmen", going deep into household appliances, clothing, sports, beauty makeup, daily chemical, milk powder, home, and other manufacturing fields. from the product structure, design and research and development, manufacturing, brand building and other aspects, to provide full-link digital services for manufacturing brands to help traditional enterprises and manufacturing plants transform and upgrade.

During the promotion period of Pinduoduo, domestic manufacturing brands also ushered in a full outbreak, platform mobile phones, home appliances, beauty makeup, daily chemical and other industries have doubled year-on-year growth. Among them, the total category of the mobile phone industry increased by 148% compared with the same period last year, the sales scale of the whole category of household appliances increased by 103% compared with the same period last year, the total sales volume of the cosmetic industry increased by 122% year-on-year, and the total category of daily chemical industry increased by 110% year-on-year.

"in the domestic consumer market, Pinduoduo has become a new engine for the transformation and upgrading of China's manufacturing industry. We will learn from domestic successful experience and increase investment in scientific research and technology to better serve the overseas business made in China. Chen Lei, chairman and CEO of Pinduoduo, said Pinduoduo's cross-border e-commerce business will not simply repeat what others have done, but will strive to create its own unique value. Among them, the greatest value is to work together with China's manufacturing industry to grow together.

Provide integrated services for the manufacturing industry to go out to sea, long-term and stable investment

Following the official launch of the cross-border e-commerce platform TEMU in early September, Pinduoduo's "more than 2022 support Plan for going to Sea" will help Chinese manufacturing enterprises to open up overseas markets and upgrade from brand OEM to brand going out to sea by providing integrated services such as digital integration, brand incubation, logistics support, legal support and resource subsidies. The "more than 2022 overseas support Program" focuses on the following five major support measures:

1. For overseas manufacturing enterprises, the preferential policy of 0 deposit and 0 commission has been adopted for a long time, and enterprises and businesses will continue to benefit.

2. Invest 10 billion-level resource packages, unite 100 industrial belts, build 100 overseas brands in the first phase, and support 10000 manufacturing enterprises to connect directly to the global market.

3. Provide a full range of infrastructure services, including domestic and foreign warehousing, cross-border logistics and after-sales service, to open up "full-link" cross-border channels for manufacturing enterprises.

4. Launch integrated sea solutions, including language and culture, product standards, intellectual property services, legal aid, trade arbitration, etc., to safeguard the legitimate rights and interests of Chinese manufacturing enterprises.

5. Carry out special training of "going out to sea more" and launch customized courses for different types of products to help enterprises quickly open up new overseas markets.

The "more than 2022 overseas support Program" will help Chinese manufacturing enterprises connect directly to the global market through integrated services and five major support measures. (photo by Li Yunfeng)

With regard to the issue of overseas intellectual property protection that manufacturers are more concerned about, the project leader of the "more going to Sea support Program" said that on the one hand, Pinduoduo's cross-border e-commerce business will effectively protect the intellectual property interests of all parties with the strictest intellectual property standards, and participate in global competition with Chinese manufacturers.

On the other hand, a large number of Chinese manufacturing enterprises have accumulated a lot of experience and capabilities in design, technology and innovation in the past few decades, but because some enterprises lack the experience of protecting their due rights and interests such as intellectual property rights in the international market, coupled with the existence of some "overlord clauses" or unfair trade misconduct of strong subjects in the market trade, Chinese enterprises eventually suffer dumb losses. To this end, Pinduoduo will make use of the credit endorsement of the main body of his listed companies and the advantages of an international professional team to provide strong legal service support for China's manufacturing industry to go out to sea and help businesses build a sound legal protection system. Get due value and respect.

"the cross-border e-commerce business will be challenging and need to keep trying. Chen Lei said that the overseas business has the possibility of creating new value. Pinduoduo is determined to be a service provider for China's manufacturing industry, to make long-term and stable investment, and to continue to tilt resources to domestic manufacturing enterprises. help and serve Chinese manufacturers to cross the intermediate link, directly reach overseas consumers, and connect directly to the global market.