September sixteenth$Apple (AAPL.US)$The iPhone 14 series of mobile phones are officially released.

Outside a retail store in Apple Inc in Shenzhen, many "scalpers" have added more than 1000 yuan to buy back the high-configuration version of the iPhone 14 Pro phone.

On Apple Inc's official website, consumers are currently buying iPhone 14 Pro Max, and the delivery time is expected to take 6 to 7 weeks.

According to institutional analysis, the pricing of the iPhone 14 series is better than expected, and the iPhone 14 Pro series Apple Inc attracts consumers through functional innovations such as Smart Island. With the high demand for new phones, Apple Inc will further seize the market share of high-end smartphones.Strong sales of products such as iPhone 14 Pro are beneficial to related enterprises in the supply chain. However, we should pay attention to the impact of order adjustment after the fourth quarter.

Practical Exploration iPhone 14 Series Top Sale

At 8: 00 in the morning, a Taurus reporter from the China Securities News saw outside the Apple Inc official retail store in Yitian Holiday Plaza in Nanshan, Shenzhen, that consumers who had made appointments to pick up the machine off the line entered the store one after another.

Not far from Apple Inc's retail store, many "scalpers" bought back the iPhone 14 series at high prices. A "scalper" told reporters that the price increase of the iPhone 14 Pro series is high, but the market changes at any time.

The reporter noticed that a consumer sold a 512GB version of iPhone 14 Pro at a premium of 1000 yuan. Another consumer sold a 1TB version of iPhone 14 Pro Max at a premium of 1800 yuan.

When the iPhone 14 Pro series was pre-sold, the market was hot. On the evening of September 9, the iPhone 14 series opened for pre-sale. As of 9: 00 on September 10, JD.com platform has booked more than 1 million users of the iPhone 14 Pro series.

CITIC reported thatAs of September 9, before pre-orders began, Apple JD.com 's own flagship store showed that the number of iPhone 14 series bookings reached 3.609 million, an increase of 7.89% from last year's iPhone 13 series.The pricing of the iPhone 14 series is better than expected, the demand for new phones is high, and the iPhone 14 Pro series is more popular with consumers.

A consumer in Shenzhen told reporters that his previous Apple Inc mobile phone battery was not durable, so he bought the iPhone 14 Pro this time. I received the new phone early this morning. I mainly want to experience the smart island design.

A consumer in Beijing told reporters that she bought iPhone 14 Pro on JD.com platform and delivered it to her door today.

On September 16, the reporter noted that on Apple Inc's official website, consumers are now buying iPhone 14 Pro, and the delivery time is expected to take 5 to 6 weeks, while that of iPhone 14 Pro Max is expected to take 6 to 7 weeks.

Apple Inc leads the high-end mobile phone market

Research firm Counterpoint Research reports that as 4G iOS users continue to upgrade their phonesApple Inc led the global high-end smartphone market with 57 per cent in the second quarter of 2022.

According to a report released by market research firm CINNO Research on Sept. 15, Android phone brands are facing serious challenges, and Apple Inc expects the iPhone 14 series to continue the momentum of the iPhone 13 series with its brand advantages.

CSC FINANCIAL CO.,LTD saidSince the second half of the year, entering the peak season of traditional sales of consumer electronics, Apple Inc's innovation momentum is still strong, product sales are still expected to be considerable, and Apple Inc's industrial chain still has a strong certainty of growth.It is suggested to focus on the performance growth and valuation repair opportunities of Apple Inc Industrial chain Company.

Pacific Securities believes thatThe iPhone 14 Pro series Apple Inc will further capture the market share of high-end smartphones through the upgrade of the lens module, the pill-type front lens design, and the smart island function around the new design.

IDC, a research institute, saidAndroid manufacturers are absent from the head in the second half of 2020, while Apple Inc's share of the high-end mobile phone market in China has been rising until it reached a three-year high of 76.9% by the end of 2021.Starting from 2022, other head Android manufacturers continue to invest in high-end flagship models, whether they are self-developed chips, folding screens, or images, the results are beginning to show, the product competitiveness continues to improve, and the market share begins to rise to 30.5%. But there is still a big gap with Apple Inc.

IDC believes that as major Android manufacturers persist in long-term investment in the high-end route, it will significantly enhance the competitiveness of Android phones in the high-end mobile phone market. Through the accumulation of more time, from quantitative change to qualitative change, Android phones are expected to gradually gain a firm foothold in the high-end mobile phone market.