Zhitong Financial APP learned that the 2022 summer box office exceeded 7.6 billion yuan on Aug. 14, surpassing the total box office of last year before the summer season was over. Among them, the sci-fi comedy "alone on the Moon," starring Shen Teng and Ma Li, has earned more than 2.4 billion yuan at the box office. So far, the film has broken many records such as the cumulative box office of summer fantasy films in Chinese film history, setting off a movie craze among the audience. Industry insiders said that the excellent performance of headline films and the rich supply of films have strongly driven the summer market this year, and brought new opportunities for the recovery of the film market. With the improvement of the quality and quantity of film supply, under the policy support, the recovery speed of the film market is expected to accelerate.
As of 18:00 on Aug. 14, the 2022 summer box office reached 7.603 billion yuan (including pre-sale), with a total of 195 million tickets issued, according to Maoyan Professional Edition. It is worth mentioning that as of 16:38 on August 13thThe box office in the summer of 2022 reached 7.382 billion yuan, surpassing the box office of 7.381 billion yuan in the whole summer of 2021, and the film market maintained a good recovery momentum.
Among them, "Lone Moon", which has the highest content, has become a popular style this summer, and many people decided to go to the cinema for Shen Teng and Ma Li. Data show that "alone Moon" pre-sale plus point screening reached more than 100 million at the box office. After its official release, from the box office results, "alone Moon" picked up the backbone of the summer film and became the champion of the summer film box office for many days in a row. as of 18:00 on August 14, it had grossed more than 2.4 billion yuan at the box office, temporarily ranking first at the summer box office, accounting for nearly 1/3 of all summer films. This makes the film market, which has been in the doldrums since the epidemic, ushered in a short summer movie viewing peak.
In addition to its eye-catching box office, alone Moon is also breaking a number of film records. Among them, the most striking one is that it broke the cumulative box office record of summer fantasy films in Chinese film history, and the original record holder was Transformers 4: rebirth of Extinction. The previous holder of "Chinese Film History Summer Phantom Film single-day Box Office record" was "Transformers 5: the Last Knight". It can be said that the emergence of "Walking the Moon alone" broke a number of records monopolized by foreign science fiction films.
In addition to "alone on the Moon", this summer there are "Life events" and "Jurassic World 3" two films grossed more than 1 billion yuan. In addition, films such as "Detective Wars", "Battle of tomorrow" and "Mozart in Outer Space" are at the top of the summer booth list. At present, with nearly three weeks left in the summer season, the supply of films is still increasing, and there are still more than a dozen films waiting to be released, giving audiences a wider choice of movies, and this summer will continue to hit the higher box office.
In the first half of the year, the national box office totaled 17.18 billion yuan, down 37.7 percent from the same period in 2021, and the number of moviegoers was 398 million, down 41.7 percent from the same period in 2021.With the heat of the summer, the film market swept away the weak posture in the first half of the year, and the recovery performance was eye-catching.
In order to further stimulate the potential of film consumption and promote the orderly recovery of the film market, the State Film Administration recently issued a notice to launch the 2022 film consumption season from August to October with the slogan "Love movies and Life". The main measures include promoting the accelerated release of more new blockbusters, jointly with a number of film ticketing platforms to issue a total of 100 million yuan movie consumption coupons, and deeply tap the consumption potential of rural films. We will promote relief policies in the film industry, such as tax reductions and tax rebates, deferred payment of social insurance premiums, rent relief, phased preferential treatment for electricity consumption, and business interruption insurance.
According to Wang Changtian, chairman of Light Media, there are about 70 films in operation at different stages, as well as dozens of animated films. It is planned that 15 to 20 films will be introduced to the market every year. In the next decade, it is hoped that 150 films will be released, with an average box office of more than 500 million yuan per film.
Rising expectations of recovery have also led to a rise in most stocks of A-share cinema lines in the near future.
As one of the production companies of the two blockbuster films "Life events" and "alone on the Moon", the share price of Hengdian Film and Television has risen sharply. In April this year, the share price of Hengdian Film and Television fell to 9.4 yuan per share; on June 23, the "Great events of Life" opened, and its share price rose all the way. On the day of the release of "alone Moon," the share price of Hengdian Film and Television soared to 16.5 yuan per share.
Some analysts pointed out that the reserve of high-quality films to be shown in the second half of the year is sufficient, and the performance of the National Day and Lunar New year festivals should be paid attention to after the end of the summer holidays. In addition, recently, lemon Meng Pictures and Boehner Pictures have been approved to go public respectively, which has also sent a positive signal to the industry on financing.
Zhongtai Securities pointed out that from the demand side, the heat of this summer has increased compared with last year. From the supply side, the film production situation has been significantly repaired, and the expectations of the film and television companies have gradually improved. Driven by the policy, the recovery rate of film consumption is expected to accelerate, thus leading the service consumption to return to the pre-epidemic.
Related concept stocks:
Hengdian Film and Television (603103.SH): one of the production companies of the two blockbuster films "the Great event of Life" and "alone on the Moon". The company's main business is film and television investment, production, distribution, film projection and related derivative business.
China Film (600977.SH): the leader of the whole film industry chain, the company leads or participates in the production of "Mozart in Outer Space", "alone on the Moon" and "Life events". It is mainly engaged in film and television distribution and projection, and the Import and Export Branch of China Film Group is only responsible for the import of overseas films.
Light Media (300251.SZ): the total box office of the films in which the company invests, distributes and counts into the 22Q1 box office is about 1.204 billion yuan, such as "Sniper" and "every Ten years." Light Media's sci-fi animation "Rash out of the Earth" is scheduled for the summer, adapted from the automatic drama series "Journey to the Star", and has been prepared for production for more than six years. It is estimated that in the first half of the year, the net profit attributed to shareholders of listed companies is 175 million yuan to 230 million yuan.