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iMedia Brands (NASDAQ:IMBI) & Hour Loop (NASDAQ:HOUR) Critical Analysis

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iMedia Brands (NASDAQ:IMBI – Get Rating) and Hour Loop (NASDAQ:HOUR – Get Rating) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership.

Analyst Recommendations

This is a summary of recent recommendations and price targets for iMedia Brands and Hour Loop, as reported by

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Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
iMedia Brands 0 1 2 0 2.67
Hour Loop 0 0 0 0 N/A

iMedia Brands presently has a consensus target price of $8.67, suggesting a potential upside of 566.67%. Given iMedia Brands' higher possible upside, research analysts clearly believe iMedia Brands is more favorable than Hour Loop.

Insider & Institutional Ownership

33.9% of iMedia Brands shares are held by institutional investors. 18.0% of iMedia Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


This table compares iMedia Brands and Hour Loop's net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
iMedia Brands -5.18% -37.43% -6.05%
Hour Loop N/A N/A N/A

Valuation & Earnings

This table compares iMedia Brands and Hour Loop's gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
iMedia Brands $551.13 million 0.06 -$22.01 million ($1.44) -0.90
Hour Loop $62.79 million 1.57 $4.78 million N/A N/A

Hour Loop has lower revenue, but higher earnings than iMedia Brands.

About iMedia Brands

(Get Rating)

iMedia Brands, Inc. operates as an interactive media company in the United States and internationally. It operates through three segments: Entertainment, Consumer Brands, and Media Commerce Services. The company operates television networks, including ShopHQ that offers jewelry and watches, home, beauty and health, and fashion and accessories; ShopBulldogTV, which provides male-oriented products and services; ShopHQHealth that offers women and men products and services focused on health and wellness categories, such as physical, mental and spiritual health, financial and motivational wellness, weight management, and telehealth medical services; ShopJewelryHQ for jewelry products and services; and, a retailing marketplace for live and automated auctions. It also provides women's apparel and accessories under the Christopher & Banks brand; men and women accessories under the J.W. Hulme brand; and Shaq kitchen products and watches. In addition, the company operates online marketplaces for discounted merchandise through and; and Retail Media Exchange, an advertising auction platform for advertisers, digital publishers, and supply-side and demand-side platforms. Further, it offers a suite of value-added services; Float Left, an OTT software as a service app platform for media and consumer brands; and i3PL, an end-to-end, white label, managed services specializing in ecommerce customer experience and fulfillment services. The company was formerly known as EVINE Live Inc. and changed its name to iMedia Brands, Inc. in July 2019. iMedia Brands, Inc. was incorporated in 1990 and is headquartered in Eden Prairie, Minnesota.

About Hour Loop

(Get Rating)

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through,, and Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

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Risk disclosure: The above content only represents the opinion of the authors or guests, and does not represent any positions of Futu or constitute any investment advice on the part of Futu. Before making any investment decision, investors should consider the risk factors related to investment products based on their own circumstances and consult professional investment advisers where necessary. Futu makes every effort to verify the authenticity, accuracy, and originality of the above content, but does not make any guarantees or promises.

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