Jumia Technologies (NYSE:JMIA – Get Rating) and Hour Loop (NASDAQ:HOUR – Get Rating) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, earnings, analyst recommendations and profitability.
Profitability
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This table compares Jumia Technologies and Hour Loop's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Jumia Technologies | -141.38% | -60.93% | -44.88% |
| Hour Loop | N/A | N/A | N/A |
Insider and Institutional Ownership 38.0% of Jumia Technologies shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Jumia Technologies and Hour Loop's top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Jumia Technologies | $177.93 million | 3.62 | -$226.87 million | N/A | N/A |
| Hour Loop | $62.79 million | 1.50 | $4.78 million | N/A | N/A |
Hour Loop has lower revenue, but higher earnings than Jumia Technologies.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Jumia Technologies and Hour Loop, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Jumia Technologies | 1 | 1 | 0 | 0 | 1.50 |
| Hour Loop | 0 | 0 | 0 | 0 | N/A |
Jumia Technologies presently has a consensus price target of $9.50, suggesting a potential upside of 47.29%. Given Jumia Technologies' higher probable upside, equities research analysts plainly believe Jumia Technologies is more favorable than Hour Loop.
Jumia Technologies Company Profile (Get Rating)
Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, such as fashion and apparel, beauty and personal care, home and living, fast moving consumer goods, smartphones, and other electronics, as well as access to various services, including restaurant food delivery, airtime recharge, and utility bills payment services. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.
Hour Loop Company Profile (Get Rating)
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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