$Jumia Technologies(JMIA.US)$and JHour Loop（(NYSE：HOUR）are both small-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, profitability and risk.
Earnings and Valuation
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This table compares Hour Loop and Jumia Technologies' gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hour Loop | $62.79 million | 1.41 | $4.78 million | N/A | N/A |
| Jumia Technologies | $177.93 million | 3.64 | -$226.87 million | N/A | N/A |
Hour Loop has higher earnings, but lower revenue than Jumia Technologies.
Analyst Ratings
This is a summary of recent recommendations and price targets for Hour Loop and Jumia Technologies, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hour Loop | 0 | 0 | 0 | 0 | N/A |
| Jumia Technologies | 1 | 1 | 0 | 0 | 1.50 |
Jumia Technologies has a consensus price target of $9.50, indicating a potential upside of 46.60%. Given Jumia Technologies' higher possible upside, analysts plainly believe Jumia Technologies is more favorable than Hour Loop.
Profitability
This table compares Hour Loop and Jumia Technologies' net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hour Loop | N/A | N/A | N/A |
| Jumia Technologies | -141.38% | -60.93% | -44.88% |
Institutional & Insider Ownership
38.0% of Jumia Technologies shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
About Hour Loop (Get Rating)
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
About Jumia Technologies (Get Rating)
Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, such as fashion and apparel, beauty and personal care, home and living, fast moving consumer goods, smartphones, and other electronics, as well as access to various services, including restaurant food delivery, airtime recharge, and utility bills payment services. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.
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