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携程:跨省游相关产品搜索热度大涨5倍

Trip.com: the search for products related to inter-provincial travel has increased fivefold.

環球網 ·  Jul 1, 2022 09:44

[comprehensive report on Science and Technology of the World wide Web]

$TRIP COM GRP LTD (TCOM.US) $Data show that on the afternoon of June 29, the search for products related to inter-provincial travel on Ctrip increased fivefold; on June 29, the number of domestic orders for inter-provincial tour groups increased by nearly 40% compared with the previous day. In the past week, Trip.com 's sales of inter-provincial tourism products have reached nearly half of the level. Tourists from Guangzhou, Chengdu, Shanghai, Wuhan, Chongqing, Xi'an, Hangzhou, Beijing, Nanjing and Shenzhen were the most enthusiastic about signing up for inter-provincial tours on that day.

From the perspective of air ticket data, the air ticket orders issued through Trip.com on the 29th showed double-digit growth on a daily basis. Beijing-Chengdu, Shanghai-Sanya, Chengdu-Guangzhou, Hangzhou-Guangzhou, Shanghai-Chengdu and other routes have the highest bookings on the same day.

In addition, summer travel bookings destined for Beijing increased by nearly 30% month-on-month in June; overall summer tourism bookings destined for Hainan increased by 187% month-on-month over the same period last month, and interprovincial travel bookings increased by 234%. In the past week, the overall tourism orders in Zhejiang Province increased by nearly 30% compared with last week; ticket orders increased by nearly 70%; and hotel orders increased by more than 30%. After picking the stars, the popularity of Trip.com 's search in Heilongjiang and Harbin both increased by more than 50%. On the 29th, cross-provincial travel bookings destined for Heilongjiang and Harbin increased by more than double digits on a daily basis.

The reporter learned from Trip.com that on the 29th, Trip.com booked a summer inter-provincial and group tour from Shanghai, and the order volume increased by 105% month-on-month over the previous day; the order volume of customized tour products increased by 87%; and the daily order volume of inter-provincial theme tour products increased by five times. On the 29th, the number of ticket bookings for the departure flight in Shanghai increased by nearly 70% compared with the previous day.

It is worth mentioning that from Shanghai, 96% of the orders for group tour and customized tour products are inter-provincial tour products. The proportion of parent-child orders is as high as 43%, and nearly 50% of Shanghai users choose cross-provincial parent-child trips during the summer vacation.


The translation is provided by third-party software.


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