Summary of the report
Event: recently, Chaozhou Bureau of Industry and Information Technology and Zhidu Group joined hands to create the Chaozhou Arts and Crafts Yuan Universe boutique Museum officially launched in the "Meta other side" APP, becoming the first "meta universe" local arts and crafts museum in China. The purpose of this move is to promote the implementation of the "Internet +" action plan of Chaozhou Arts and Crafts, speed up the layout of a new meta-universe art track, and jointly promote the deep integration of the new generation meta-universe technology and the real economy.
Create the first art meta-universe community in China, and continue to unlock rights and interests to build a new art ecology. ① orientation: the first domestic art meta-universe community, "Meta other side", is jointly created by the company, Zhi du Group Co., Ltd., and Guoguang Electric Appliance Co., Ltd., which aims to use digital technology to realize the integration of online and offline virtual scenes, with virtual reality terminals as the entrance, to provide rich creative tools and presentation methods, and to create virtual exhibitions of works of art with different themes and styles. Bring users an immersive and interactive artistic social experience ② functions: release digital collections based on blockchain technology, provide exhibitions of works by well-known artists, online social interaction, immersive experience and other services; ③ products: currently launched in PICO VR, iQIYI, Inc. Adventure VR and Android mobile phones, has launched "listen to the Yellow River waves-Xu Huijun", "Walk, stop!" -Duan Innovation "," Sanqi Interentertainment Game Art Hall "three Yuan Universe Art Gallery, planning to hold art exhibitions such as" between Light "," floating City "and" Summer Palace "; has launched China's first meta-universe local art gallery, with the help of digital technology to promote Chaozhou arts and crafts collection, and hold online arts and crafts exhibitions from time to time.
Promote the digital exploration of traditional culture and practice the strategic direction of national cultural digitization.
On May 22, the Central Office and the State Office jointly issued the opinions on promoting the implementation of the National Cultural Digitalization Strategy, which made it clear that by the end of the 14th five-year Plan period, the cultural digitization infrastructure and service platform had been basically built. form a cultural service supply system with online and offline interaction and three-dimensional coverage, and develop a new scene of digital cultural consumption. The high-level documents issued by the two offices highlight the importance and urgency of promoting the national cultural digitization strategy, and the company's advantages of "resource accumulation + technical precipitation + management experience" work together to build the company's competitive barriers.
Investment suggestion: the company shrinks the effective marketing and information flow business with low gross profit margin in digital marketing business, and constantly optimizes revenue structure to improve overall gross profit margin. With the help of Guoguang's hardware advantages in VR equipment industry chain, and combined with the company's experience in brand marketing, blockchain and game development, the company is expected to achieve more commercial innovation in the "Meta other side" community. We estimate that the return net profit of the company in 22-24 is 2.07 yuan 2.48 / 284 million yuan respectively, the EPS is 0.16 pound 0.19 yuan 0.22 yuan, and the corresponding PE is 34-28-25 times, maintaining the "buy" rating.
Risk hints: repeated global epidemics, increased competition in the industry, and less-than-expected new business