The Zhitong Finance app learned that the latest research report published by Atlantic Securities stated that it raised the rating of McDonald's (MCD.US) from “neutral” to “outperforming the market,” and set a target price of 278 US dollars.

The bank's analyst Edward Lewis believes that McDonald's is both a defensive value investment stock and a leader in the global fast food industry. McDonald's also increased its market share and even increased profit margins during the economic downturn.

Lewis said, “As global consumption weakens, companies with flexible business models and extensive experience in dealing with this challenging period (McDonald's) will stand out.” “McDonald's is such a brand that dominates the global fast food industry. It can maintain flexibility even during periods of weak consumers. It has decades of experience in managing such times. Currently, the McDonald's fast food chain is stable at over 40,000.”