Edited by China Merchants: hairy Crab Industry in-depth report: new ways of E-commerce, Integration and Progress

"when the autumn wind rises, the crab's feet itch; when the chrysanthemum blossoms, smell the crab. "the crab season is coming. How is the development of the hairy crab industry? China Merchants analyzes the hairy crab industry in all aspects through the production, transportation and sales of hairy crabs.

1. Hairy crab production: the production of hairy crabs is stable, and the problem of standardization remains.

1. The output of hairy crabs is relatively stable, the industrial scale is constantly expanding, and the producing areas are mainly distributed in the south.

According to the China Fisheries Statistical Yearbook, the total annual output of hairy crabs in China is basically maintained at 800000 tons, and the industrial scale is 64.8 billion yuan in 2016 and about 77.8 billion yuan in 2017, with an annual growth rate of about 20 percent. It is expected to reach 970-100 billion yuan in 2018. In terms of origin, the south is more concentrated, and the north-south yield ratio is about 8:2.

2. The growth cycle of hairy crabs is long, and the culture situation is different in different producing areas this year.

The breeding of hairy crabs takes two years from embryo to adult, and the long growth cycle will indirectly affect the yield and price of hairy crabs. Different producing areas are affected by different ecological policies and pollution incidents, and the breeding situation is different across the country this year.

3. Aquaculture technology has been improved, but the problems of standardization and origin certification still exist.

This year, more than 80% of Yangcheng Lake farmers have used oxygenation technology, which can not only improve the survival rate of hairy crabs, but also help to increase production. However, at present, the degree of standardization of hairy crab is still relatively low, the industry is still in a relatively primitive market wholesale stage, uneven quality and other problems are also restricting the development of hairy crab industry.

"shanzhai Yangcheng Lake hairy crab" has been banned repeatedly, and anti-counterfeiting supervision is difficult. According to statistics, the sales of Yangcheng Lake hairy crabs declared on the market in 2017 is about 30 billion yuan, accounting for 40% of the total sales of all brands of hairy crabs. However, in the same period, the real output of Yangcheng Lake hairy crabs is only 1500 tons, with a market capitalization of about 300 million yuan.. On this basis, it is estimated that nearly 99% of the "Yangcheng Lake hairy crabs" are not genuine.

4. Wholesale prices have dropped slightly in recent years

II. Hairy crab transportation: cold chain logistics expands the scope of distribution to ensure high freshness

Hairy crab distribution is extremely difficult, and it is an important standard to evaluate the distribution ability of logistics companies. Shunfeng previously monopolized nearly 90 per cent of the hairy crab distribution in Yangcheng Lake, but with the strong entry of JD.com and BABA, the hairy crab market has become a "three-country fight".

Third, hairy crab sales: holiday gift-giving enthusiasm is high, the B2B market tends to be standardized

1. The popularity of gift-giving during festivals is not reduced, and the preference for varieties varies from place to place.

Hairy crabs generally mature in late September and enter the fishing season, coinciding with the domestic

The Mid-Autumn Festival and National Day holiday of "Golden Nine Silver Ten". As one of the best products to visit relatives and friends during the holiday, the sales of hairy crabs often break out in stages with the arrival of the Mid-Autumn Festival and National Day, and the demand for the Mid-Autumn Festival has increased faster in recent years.

2. The Crab Exchange goes online to provide unified crab sources and reverse allocation of market crab volume for the catering industry.

On July 2, 2018, the crab exchange, the country's first B2B crab trading platform, was established in Suzhou. "Crab Exchange" uses information technology to timely collect and deal with the demand of batch hairy crabs, and efficiently handle the supply and demand allocation of farmers and middlemen.

3. E-commerce and logistics enterprises go deep into the production of hairy crabs and give full play to the value of the brand.

Yangcheng Lake hairy crabs are gradually "contracted" by e-commerce, and leading logistics companies are deeply involved in production and supply. Tmall took the lead in occupying the Yangcheng Lake hairy crab market and launched the "Red printed Crab" brand to position high-end crabs; JD.com fresh expanded the hairy crab industry alliance to comprehensively develop the hairy crab market this year; Shun Feng Express uses its own resources to occupy the advantage of fresh cold chain logistics; XIAOMI has products to sell cost-effective hairy crabs, and the importance of WeChat sales channels in the overall market is also gradually increasing.

Risk tips: fierce competition between e-commerce, supply chain development is not as expected, force majeure natural disasters.

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