Zhitong Financial APP learned that Minsheng Securities released a research report saying that to maintain Huazhu Group Limited-S (01179) "recommended" rating, the net profit of 2022 / 23 is expected to be 0.9 / 2.6 billion yuan, corresponding to PE of 798Come 27x. With the gradual introduction of the policy of resuming work and the city, and under the background of deep clearance of hotel supply, as a high-quality leader in the hotel industry, it is expected to achieve high performance flexibility.
The report said that due to the impact of the epidemic since 2022, the company's operating performance has been under pressure in the short term; in the medium to long term, it is expected to achieve sustained growth by strengthening the "lean growth" strategy, leading operating efficiency and upgrading its product structure to the middle and high end. In addition, Shen Zhandian superimposed high -, middle-and low-end brands to work together, store expansion still has support.