On Thursday, according to media reports, in an increasingly severe industry environment,$Apple Inc (AAPL.US) $Suppliers will be required to produce about 220 million iPhone this year, roughly the same number as last year.

This is a relatively conservative figure. Given that iPhone is expected to undergo a major update in the autumn, the market had expected Apple Inc's iPhone production to be close to 240 million this year.

But the smartphone market suffered its worst decline since the outbreak at the start of the year, with global mobile phone shipments falling 11 per cent in the first quarter, and the worst inflation in decades, the conflict in Ukraine and supply chain turmoil are all likely to put pressure on sales in 2022.

Global smartphone shipments will contract by 2 per cent in 2022, according to Strategy Analytics, a communications industry and consumer technology market research firm. AndIn recent weeks, TrendForce, a technology industry research and consultancy, has cut its full-year production forecast twice.

Industry "winter", production is expected to decline in an all-round way, Apple Inc is also unable to avoid the impact.

Earlier, the Nikkei News reported that at least one of Apple Inc's iPhone 14 ‌ models was developed three weeks behind schedule, affecting mass production at the end of the summer.

In an earnings call at the end of April, Apple Inc warned that supply constraints related to the outbreak would hit revenue by $40 billion to $8 billion in the second quarter, or fiscal third quarter, more than in the first quarter.

As rising energy and raw material prices push up the cost of daily necessities, the entire technology industry is preparing for a slowdown in consumer spending.

Some analysts believe that Apple Inc is counting on the resilience of the market demand for his smartphone because of its relatively rich customer base, coupled with a strong software and service ecosystem to boost hardware sales, and at the same time, there is expected to be a major update to the iPhone 14 model to be launched in the autumn.

Including Apple Inc just released a 5G version of iPhone SE upgrade, for more budget-conscious consumers.