News of DoNews Automobile on May 6th$China Evergrande New Energy Vehicle (00708.HK) $It can be said that it attracted the attention of many consumers in April, and the appearance of Hengchi 5 also made more consumers know that Evergrande started building cars again, and according to Evergrande's plan, the Hengchi 5 is expected to go on sale in June this year, and delivery is expected to begin by the end of this year. Such a fast action so that consumers have not begun to react to the passive knowledge of the brand China Evergrande New Energy Vehicle. However, there is another thing about China Evergrande New Energy Vehicle that has been fermented online, that is, Evergrande has begun to recruit agents extensively, ready to march offline.

Let's take a look at Hengchi 5 first. At present, the official announcement of the two Hengchi 5 are trial-loaded cars, but the appearance will not be changed. We can see that the appearance of the Hengchi 5 is similar to that of the Nashi U PRO, with inverted "L" headlights and the enclosed front grille used by electric cars.

From the front of the car, it is very consistent with the concept of electric car construction, and Hengchi 5 also designs embedded lines in the middle of the closed front grille, and the golden lion logo design also fills Hengchi 5 with a different flavor. But the combination of these designs also makes the front of the car have a more obvious sense of hierarchy.

The design of the rear of Hengchi 5 is not as hierarchical as the front, but has a strong contrast, and the rear design is slightly bloated. And the blue color matching in the rear of the car really lowers the appearance of the car, but after all, the personal aesthetic is different, so the appearance of this Hengchi 5 is also a matter of opinion. However, Hengchi 5 still has some advantages in terms of rear details. It uses a taillight design that echoes the headlamp group. Although it does not use penetrating taillights, it also adopts the popular design of penetrating chrome strips. It can also stretch the rear of the car to enhance the visual effect of the vehicle. At the same time, Hengchi 5 also applies China Evergrande New Energy Vehicle's logo and its own logo to the lower part of the rear. Used to increase the recognition of the vehicle. However, although the degree of recognition has increased, how many consumers will choose this car? And if the standard emerging car companies, can they play "Wei Xiaoli"?

After reading the interior of Hengchi 5, people don't know how to express their ideas. Hengchi 5 may want to use the popular penetrating LED central control screen, but it also wants to be different from the current triple screen design, so it will be designed into a large screen and a small screen, and the three screens will be half and half each other, so that the cleanliness of the car will be reduced.

And the multimedia screen on the copilot feels as if it was crammed in, not beautiful enough. Let's take a look at the interior as a whole. The interior of Hengchi 5 is a little complicated, the position of the central handrail is a bit like Mercedes-Benz, and there is no designed position at the central handrail, which may be to change the gear shift into a gear, which makes the car seem to pay homage to Mercedes-Benz. But the Hengchi 5 also retains the start buttons of all the electric cars that are not reserved. From this point of view, the Hengchi 5 also has something to praise. After all, most new energy vehicles can go in gear now, and there is always something strange about not having an ignition switch.

In fact, it is not difficult to build a "one" car. The difficulty is to achieve mass production and complete all-round verification of supply chain, production line, and car quality. For China Evergrande New Energy Vehicle, the production line and supply chain can be solved perfectly. However, for car sales, China Evergrande New Energy Vehicle seems to be a little stretched.

Before the appearance of Hengchi 5 was over, China Evergrande New Energy Vehicle began to issue an investment promotion notice to the society, announcing that the previous 15 cities were recruitment agents rather than direct operators. In other words, China Evergrande New Energy Vehicle does not want to sell directly. Like traditional cars, it recruits urban agents to sell, which will greatly reduce the capital needed by China Evergrande New Energy Vehicle. After all, most of the costs need to be borne by urban agents.

For car companies, this would reduce a lot of financial pressure, but for investors, it would be a backwater battle. China Evergrande New Energy Vehicle is just ready to put into the market, its brand effect and social influence are not enough to play a certain height, so for agents, this is undoubtedly ready to fight a long-term war.

And want to become an agent, there is a very rigid requirement is that it must be registered with the national industrial and commercial administration, with independent legal personality and legal business certificates, the registered capital is not less than 5 million yuan. As soon as the news spread, netizens jokingly called it: if you want to sell a car, you have to have 5 million. After all, it can only be a game of capital. There is an interesting point here. On the opening day of the Hengchi experience store, a group of Evergrande debtors came to protect their rights. Subsequently, multiple security guards were set up inside and outside the store, and a lot of police were present. And for Evergrande to take this approach, should and can only want to pay off their own accounts as soon as possible.

Conclusion: now Evergrande has expanded a lot of business, even now began to enter the new energy vehicle market, maybe Evergrande is ready to enter the new energy vehicle market, it is also possible that Evergrande also took a fancy to the new energy vehicle market this big cake, but after China Evergrande New Energy Vehicle's official sale, we do not know whether the sales volume is up or plummeting. So at present, we can only enjoy the Hengchi 5 car. But if we look back at Evergrande's road-paving policy, we may choose to take new energy vehicles as the main and real estate as the supplementary policy, but we still have to wait for us to evaluate the quality of Hengchi 5 after it is put on the market.