Alphabet Inc-CL C's parent company, Alphabet, reported a rare lower-than-expected first-quarter revenue, recording the slowest growth in two years and a better-than-expected 8 per cent year-on-year drop in net profit. The financial report shows that Alphabet Inc-CL C's advertising revenue growth is far lower than the previous quarter, of which YouTube advertising revenue is far lower than expected, plunging 20% from the previous quarter.

This unsatisfactory financial report reflectsThe impact of global economic turmoil and the conflict between Russia and Ukraine on digital advertising.Besides,Increased competition is also a key factor.This can also be clearly felt in Netflix Inc's financial report. Media comments believe that YouTube's advertising revenue is far lower than expected may be due to Apple Inc's new privacy rules on iPhone advertising positioning restrictions, as well as competition from TikTok.

With the headwind falling continuously, Alphabet Inc-CL C, the big brother of the advertising industry, also failed to resist the pressure. Are Meta and Twitter, which are about to announce their financial results, not optimistic?