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Troika Media Group Signs a Firm Commitment for a $75 Million Senior Secured Credit Facility with a Multibillion-Dollar Institutional Investor to Fund the Acquisition of Converge Direct LLC

Troika Media Group Signs a Firm Commitment for a $75 Million Senior Secured Credit Facility with a Multibillion-Dollar Institutional Investor to Fund the Acquisition of Converge Direct LLC

三驾马车传媒集团与数十亿美元的机构投资者签署了一项7500万美元的高级担保信贷安排的坚定承诺,为收购Converge Direct LLC提供资金
GlobeNewswire ·  2022/03/10 22:26

Financial Highlights:

财务亮点:

  • Converge Direct, LLC and its affiliated businesses (collectively, "Converge") generated approximately $300 million of revenue, $23 million of adjusted EBITDA and approximately $21 million of net income for the year ended December 31, 2021
  • Estimated combined adjusted EBITDA over $27 million for CY 2022
  • Significantly accretive to adjusted earnings per share
  • Converge Direct、LLC及其附属业务(统称为Converge)在截至2021年12月31日的一年中创造了大约3亿美元的收入、2300万美元的调整后EBITDA和大约2100万美元的净收入
  • 预计2022财年调整后EBITDA合计超过2700万美元
  • 显著增加调整后每股收益
  • Following the closing, it is anticipated that the majority of the combined business' revenue will be recurring
  • 交易结束后,预计合并后业务的大部分收入将是经常性收入。
  • Cantor Fitzgerald & Co. is serving as sole debt placement agent to Troika Media Group in connection with the transaction.
  • 康托·菲茨杰拉德公司(Cantor Fitzgerald&Co.)是三驾马车传媒集团(Troika Media Group)与这笔交易有关的唯一债务配售代理。.

LOS ANGELES, CA, March 10, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands today announced that it has signed a $75 million firm commitment for a senior secured credit facility (the "Facility") with a direct lender, having extensive experience providing bespoke credit solutions to fund the Company's previously-announced definitive purchase agreement (the "Purchase Agreement") to acquire Converge Direct LLC and its affiliates (collectively, "Converge"), a leading digital and offline performance media and marketing company. The Company will fund the acquisition using net proceeds from the credit facility, together with cash on hand at closing to fund the cash consideration of the acquisition and will issue $25 million in the Company's restricted common stock valued at $2.00 per share. The restricted stock being paid to the Converge shareholders is restricted and subject to a nine-month lock-up agreement ("Lock-Up").  

为全球品牌提供综合品牌和营销解决方案的品牌咨询和营销创新公司Via NewMediaWire-Troika Media Group,Inc.(纳斯达克代码:TRKA)今天宣布,它已经与一家直接贷款人签署了一项价值7,500万美元的高级担保信贷安排(以下简称“贷款”)的确定承诺,该公司拥有提供定制信贷解决方案的丰富经验,为公司先前宣布的一家领先的数字和线下表演媒体和营销公司。该公司将利用信贷融资的净收益以及成交时手头的现金为此次收购提供资金,并将发行2500万美元的公司限制性普通股,每股价值2.00美元。向Converge股东支付的限制性股票受到限制,并受九个月锁定协议(“锁定”)的约束。

Upon closing, Converge's management team will enter into long-term Employment Agreements and take an active leadership role in the combined business. Sid Toama, Chief Operating Officer of Converge, will join Troika's Board of Directors, and serve as President of Troika. Tom Marianacci, Founder and Chief Executive Officer of Converge will remain CEO of the Converge entities and be a board advisor to Troika. Other members of Converge's Executive Leadership Team have also agreed to enter into long term employment agreements to join Troika. 

交易完成后,Converge的管理团队将签订长期雇佣协议,并在合并后的业务中发挥积极的领导作用。Converge公司首席运营官Sid Toama将加入“三驾马车”董事会,担任“三驾马车”总裁。Converge创始人兼首席执行官Tom Marianacci将继续担任Converge实体的首席执行官,并担任三驾马车的董事会顾问。Converge执行领导团队的其他成员也同意签订长期雇佣协议,加入“三驾马车”。

The transaction is expected to close on or before March 15th, 2022.

这笔交易预计将在2022年3月15日或之前完成。

 Converge Unaudited Financial Results for 2021

汇聚2021年未经审计的财务结果

Converge has recorded unaudited revenues of approximately $300 million, $23 million of adjusted EBITDA and approximately $21 million of net income for the year ended December 31st, 2021, and Troika is anticipating having a combined adjusted EBITDA of over $27 million for calendar year 2022.

Converge在截至2021年12月31日的一年中记录了大约3亿美元的未经审计收入、2300万美元的调整后EBITDA和大约2100万美元的净收入。三驾马车预计2022年调整后的EBITDA总额将超过2700万美元。

About Converge Direct LLC

关于Converge Direct LLC

Converge Direct, LLC and affiliates is a media managed-service, performance marketing and customer acquisition business. The Company provides complementary services such as advertising strategy and customized advertising campaigns utilizing their proprietary attribution analytics SaaS technology platform, HELIX. The Company is headquartered in Bedford Hills, New York with branch offices in New York, New York and San Diego, California. The Company serves customers in various end markets: financial services, consumer products, healthcare & insurance, travel and leisure, education, media and entertainment, home improvement, fitness and wellbeing, and legal services. 

Converge Direct、LLC及其附属公司是一家媒体管理服务、绩效营销和客户获取业务。该公司利用其专有的归属分析SaaS技术平台Helix提供广告策略和定制广告活动等补充服务。该公司总部设在纽约州贝德福德山,在纽约、纽约和加利福尼亚州圣地亚哥设有分支机构。该公司为各种终端市场的客户提供服务:金融服务、消费产品、保健和保险、旅游和休闲、教育、媒体和娱乐、家居装修、健身和福利以及法律服务。

Visit:

访问:

About Troika Media Group

关于三驾马车传媒集团

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit

三驾马车传媒集团是一家端到端品牌解决方案公司,在娱乐、体育和消费产品领域为全球品牌创造短期和长期价值。运用新兴技术、数据科学和世界级创意,TMG帮助品牌在整个消费过程中加深与观众和粉丝的接触,并建立品牌资产。客户包括苹果、Hulu、Riot Games、丽城伏特加、联合利华、UFC、佩洛顿、CNN、HBO、ESPN、永利度假村和赌场、蒂芙尼公司、IMAX、Netflix、索尼、雅虎和可口可乐。如需更多信息,请访问

Forward-Looking Statements

前瞻性陈述

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

本新闻稿中非历史事实的某些陈述是前瞻性陈述,反映管理层对未来业绩和经济状况的当前预期、假设和估计,涉及风险和不确定因素,可能导致实际结果与本文所作陈述所预期的大不相同。前瞻性表述一般可通过使用前瞻性术语来识别,如“相信”、“预期”、“可能”、“期待”、“将”、“应该”、“计划”、“打算”、“条件”、“目标”、“看到”、“潜在”、“估计”、“初步”或“预期”或其否定或类似术语,或通过讨论战略或目标或其他未来事件、情况或影响。此外,本新闻稿中的前瞻性陈述包括但不限于当前新冠肺炎疫情的影响,这可能会限制公司设施、客户、管理层、支持人员和专业顾问的使用,开发和提供先进的语音和数据通信系统,对公司产品和服务的需求,美国和世界各地的经济状况,以及公司招聘和留住管理、技术和销售人员的能力。有关可能影响公司业绩的因素和前瞻性陈述的更多信息,请参见公司提交给美国证券交易委员会的文件。本新闻稿中包含的前瞻性陈述是截至本新闻稿发布之日作出的,除法律规定外,公司没有任何更新或修改任何前瞻性陈述的意图或义务,无论是由于新信息、未来事件或其他原因。

Contact:

联系方式:

Troika Media Group
Kevin Aratari 
kevin@troikamedia.com 

三驾马车传媒集团
凯文·阿拉塔里
邮箱:kevin@troikamedia.com

Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

投资者关系
川芎嗪IR
凯文·麦格拉思
+1-646-418-7002
邮箱:kevin@strigitalir.com


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