自2011年成立以来，公司主要专注于在全球范围内销售各种自主设计的服饰、鞋履及其他产品，主要设计产品及自选定的OEM供应商采购按OEM基准生产的产品，其后通过第三方电商平台及我们的自营网站向全球的终端客户销售有关产品。Zhitong Financial APP learned that Zibuyu Group Co., Ltd. submitted an application for listing on the main board of the HKEx, with Huatai International and Agricultural Bank of China International as co-sponsors, according to the disclosure by the HKEx on March 7. The company submitted its form to the Hong Kong Stock Exchange on June 30 last year and is now invalid.
The company is one of the largest cross-border e-commerce companies in China, focusing on selling clothing and footwear products through third-party e-commerce platforms. According to Frost Sullivan, according to the GMV of clothing and footwear products sold in 2020, the company ranks third among all platform sellers in China's cross-border B2C e-commerce clothing and footwear market, accounting for 0.4 per cent of the overall market size of 461.1 billion yuan. In addition, in terms of GMV produced in North America in 2020, the company ranks first among all platform sellers in China's cross-border B2C e-commerce clothing and footwear market, accounting for 0.5 per cent of the overall market size of 232.4 billion yuan.
Since its establishment in 2011, the company has mainly focused on the global sales of a variety of self-designed clothing, footwear and other products, the main design products and the procurement of OEM-based products from selected OEM suppliers, and then sell related products to end customers around the world through third-party e-commerce platforms and our own website.
The company's suppliers mainly include third-party OEM suppliers and logistics service providers, most of which are located in China. In the years ended December 31, 2019, 2020 and 2021, the total purchases from the five major suppliers in the performance record period accounted for about 51.9%, 46.7% and 48.8% of the total procurement in the same year, respectively, while the purchases from the largest suppliers accounted for about 23.5%, 19.7% and 38.6% of the total procurement in the same year, respectively.
The company's advantages include:Is one of the largest cross-border e-commerce companies in China, focusing on selling clothing and footwear products through third-party e-commerce platforms, ranking first in terms of GMV of clothing and footwear products sold in North America through third-party e-commerce platforms. (ii) strong design team with rich design experience, with strong database and big data analysis to provide support, can quickly identify trends and meet changing customer needs; (iii) has rich experience in digital management and supply chain integration, so it is in a leading position in the industry.
The company's strategy includes:Keep up with fashion trends and technological innovation, continue to develop fashion products; (ii) continue to integrate supply chain resources, improve operational efficiency, and initially achieve global success; (iii) establish a brand matrix for overseas business and further expand its global localization business; (iv) establish a large independent website to enhance brand awareness and customer loyalty. And (v) seek suitable opportunities to invest or acquire target brands along the industry chain to explore synergies.
Financial aspects: from 2019 to 2021, the company's income mainly comes from (I) sales of clothing products and (ii) sales of footwear products. Secondly, the company's income also comes from the sale of other products such as electronic equipment, stationery and sporting goods. The company's revenue increased from 1.428 billion yuan (RMB, the same below) for the year ended 31 December 2019 to approximately 1.9 billion yuan for the year ended 31 December 2020 and further to 2.346 billion yuan for the year ended 31 December 2021. The company's annual profit increased from $81.1 million for the year ended 31 December 2019 to $114 million for the year ended 31 December 2020 and further to $200 million for the year ended 31 December 2021.
