Zhitong Financial APP learned that according to a research report released by Guojin Securities, there were 3.167 million registered restaurant enterprises in China in 2021, 885000 were suspended and cancelled, and the speed of entry and clearance of mass entrepreneurship and innovation was a new high. the bank believes that this phenomenon is due to the low barriers to entry of the catering industry itself, and some restaurant enterprises may be too optimistic about the speed of recovery of the epidemic to grasp the pace of opening stores. In addition, the online transformation of old stores is more difficult, online celebrity stores have low barriers and scarcity is difficult to maintain. Catering suggestions should pay attention to the main brand single store model which is efficient and maintains a stable pace of store development.$99 (09922.HK) $;Social scenarios can replace those with weak nature and high degree of standardization.$Helens (09869.HK) $. The hotel pays attention to the opportunity of industry rebound in the process of future recovery.$Jinjiang Hotel (600754.SH) $、$first Travel Hotel (600258.SH) $)、$Huazhu Group Limited-S (01179.HK) $。
From the perspective of sub-industry, the popularity of traditional hot pot in hot pot industry has declined, and characteristic hot pot continues to emerge. The high-end brands of the tea industry are under pressure, and the development momentum of the middle and low end is good. The speed of blood exchange in the baking industry is fast, and the number of new brand financing and store expansion events has increased. On the whole, the registration growth rate of catering-related enterprises has accelerated, and the development momentum of the catering industry has not diminished. In today's industry where ideas are easily copied and passenger flow is easily diverted, it is particularly important to improve the long-term repurchase rate of customers and prolong the vitality of enterprises.
The bank continues to value addictive, highly standardized and socially oriented categories such as coffee, taverns and hot pot, as well as platform catering enterprises with strong incubation ability for new brands, sound supply chain and leading organization and management.
Risk Tips:The epidemic situation is repeated, the recovery of terminal demand is not as expected, and the competition in the industry is intensified.
This article comes from the Guojin Securities Social Service Industry report, author: Li Jinglei, Zhitong Financial Editor: Yang Wanlin