Because of its popularity and influence, the Winter Olympic Games not only set off an upsurge of ice and snow sports around the world, but also led to the rapid development of many industries, such as industry, finance, retail and so on. Visa Inc, as the exclusive global payment partner for the Beijing 2022 Winter Olympic and Paralympic Games, launched the Beijing 2022 Winter Olympic Games-themed credit card in conjunction with a number of Chinese banks. Bank of Communications is also one of Visa Inc's cooperative card issuers. Visa Inc and Bank of Communications are committed to promoting the deep integration of the financial industry with ice and snow sports and even panoramic life, bringing more possibilities to the financial industry. The major release of Visa Inc's Beijing 2022 Winter Olympic theme credit card is also an important embodiment of promoting and popularizing ice and snow sports with the blessing of Visa Inc.
Ice and snow sports are widely sought after, and financial assistance is duty-bound.
In recent years, China has launched the strategy of "expanding from the south to the west" and "expanding the four seasons" in an all-round way, and the ice and snow movement has shown the trend of "blooming in an all-round way" in the whole country. As a global event of ice and snow sports, the Winter Olympic Games have the natural advantages of being widely spread and reported in depth, can fully display the charm of sports, and effectively arouse people's attention to winter health sports, and then promote and drive more people to participate in sports and embrace a healthy life.
The Visa Inc Beijing 2022 Winter Olympic Games themed credit card created by Visa Inc together with Bank of Communications conveys sunny and optimistic values through the upgrading of mobile payment and credit card rights and interests, renovating the ice and snow sports experience. This card takes the Beijing 2022 Winter Olympic Games mascot "Bingdun Pier" as the protagonist, together with the Olympic rings, peace pigeons and other classic elements, not only has a very high appearance, but also has great collection value because of its special meaning. Of course, this card also brings simple, interesting, convenient and affordable consumer rights to cardholders, especially ice and snow sports enthusiasts, interpreting the theme of Visa Inc Bank of Communications Beijing 2022 Winter Olympic Games theme credit card "Ice and Snow chasing Dreams, accelerating Love".
Make great efforts to create high-quality rights and interests, and work together with remarkable results.
The Circular on promoting consumption in the near Future, recently issued by the National Development and Reform Commission, emphasizes that in conjunction with the holding of a "simple, safe, and wonderful" Winter Olympic Games and Paralympic Games, it is necessary to take advantage of the opportunity to expand residents' ice and snow consumption, further enhance the participation of ice and snow consumption in the north, and fully tap the potential of ice and snow consumption in the south. The industry believes that with the east wind of the Winter Olympic Games, ice and snow sports will be more quickly integrated into the lives of the masses, and the characteristic financial services represented by credit cards have great room for development and potential.
Ice and snow sports are easily limited by time, space and consumption level. To promote ice and snow sports to become a universal sport, lowering the consumption threshold is an indispensable key factor. And sports is one of Visa Inc's strategic scenes, this time Visa Inc and Bank of Communications credit card to create a national regional ice and snow sports scene, with real financial concessions and service rights and interests to reduce the threshold of ice and snow sports.
It is understood that Visa Inc's Beijing 2022 Winter Olympic Games theme credit card is in line with the sportsmanship advocated by the Winter Olympic Games, and has launched high-quality rights and interests such as a 50% discount on well-known snow resorts, 58 yuan for indoor skating, and 158 yuan for high-end swimming health, to meet the diversified consumer needs of users and accelerate the life they love.
Create the advantage of differentiation and promote the sustainable development of the industry
With the development and precipitation of China's market economy, the financial industry represented by credit card has already changed from the extensive expansion of "horse enclosure" to the fine operation of "intensive cultivation", and the competition among the major banks is becoming more and more fierce. Nowadays, refinement and differentiation are the key to determine the future development pattern of the financial industry.
On the road of transformation and development, Visa Inc and Bank of Communications credit cards continue to explore, cooperate deeply, and focus on rejuvenating the high-quality customer base, bringing customized rights and interests in clothing, food, housing and transportation to consumers of different hobbies, different regions and different ages, forming the differentiation advantage of "financial plus" and constantly refreshing the new paradigm of rejuvenating credit card brands. In recent years, Visa Inc has continuously deepened and optimized the payment consumption experience and made outstanding contributions to the sustainable development of the financial industry.
If you stand higher, you can see farther. The newly released Visa Inc-themed credit card for the Beijing 2022 Winter Olympic Games is a microcosm of Visa Inc and Bank of Communications's credit card paying attention to social and current affairs, responding positively to the country's call and building an intelligent financial service system. We believe that the financial industry, represented by Visa Inc and Bank of Communications credit cards, can promote the vigorous development of sports in China with higher quality in the process of financial digital transformation.