Tencent Securities News According to foreign media reports, Americans are increasingly skeptical about companies that collect user data and then sell it to third parties. However, American investors will soon have the opportunity to invest in a Chinese big data company that does this kind of business.

Sources revealed that Aurora, a data aggregation company headquartered in Shenzhen, is currently preparing for an initial public offering in New York in the second half of this year. Aurora plans to raise 300 million US dollars and value the company at 1.5 billion to 2 billion US dollars. According to reports, several global investment banks have been appointed to lead the company's initial public offering.

Aurora is headquartered in Shenzhen, and the company is registered in the Cayman Islands. The company's business includes services such as push notifications, SMS authentication, and user analytics for mobile application developers.

Aurora collects data through app developers. Application developers must install software and allow Aurora to collect user data and user habits to obtain software services. The company can then mine the collected data to help app developers and other companies analyze users, target marketing, and provide tailored industry insights.

Aurora's investors include venture capital firm IDG Capital Partners and a division under Fidelity Investments. According to the annual report submitted by Fidelity Investments, as of March 31, the company held Aurora shares worth about 20.5 million pounds (about 27 million US dollars). (Compilation/Meigetsu)