On February 9th, the capital state learned thatWei MeiziSubmit the form to the main board of the Hong Kong Stock Exchange, with Agricultural Bank of China International and BNP Paribas as its co-sponsors. If the listing is successful, the company will become the "first share of domestic toothpaste".
According to the prospectus, Weimeizi is a provider of oral care products in China, which aims to improve consumers' oral health and hygiene through one-stop and diversified products. The company is mainly engaged in the development and sales of a diversified oral care product portfolio covering four major oral care product categories, namely, basic oral care for adults, basic oral care for children, electric oral care and professional oral care.
The company develops, markets and sells a wide range of oral care products, the company has two core brands, namely Shuke and Shuke Baby, the company has successfully built the company's Shuke brand into a high-profile oral care brand in China. As of the last feasible date, the company has 61 new and upgraded products under development.
In 2019, 2020 and September before 2021, the company realized income of 1.662 billion yuan (RMB, the same below), 1.616 billion yuan and 1.23 billion yuan, and profits of 50.494 million yuan, 211 million yuan and-494 million yuan respectively.
In addition, the company faces risks that brands rely heavily on the value, reputation and relevance of existing brands (especially Shuke and Shuke Baby brands, which are vital to the company's business); and the development of the company's business depends on the ability to continuously develop new products for the brand, and the company may not be able to develop successfully.
With regard to the use of fund-raising, Wei Meizi said that it plans to be used for online and offline brand building, product research and development activities and strengthening the company's R & D capabilities, strengthening the company's offline sales and distribution network and market penetration, equity investment in high-quality minority oral care brands, strengthening business digitization and optimizing the company's information technology infrastructure.