The Himalayas recently launched the “Himalaya Live” app. Overall, this is a product with live streaming as the main function, complemented by social attributes. As early as 2017, the Himalayas launched live audio broadcasts and chose pan-entertainment as the direction. In 2019, Himalaya Live rose to a strategic level business and began concentrating resources to break through. In 2020, the total revenue share of Himalayan advertising and live streaming was 44.2%, exceeding the revenue share of paid subscriptions.