公司已建立涵盖不同销售平台的销售渠道。为接触网上客户及高效地推广产品，公司自2012年起开始透过若干主要第三方电商平台销售产品，并于2018年进一步拓展销售渠道，开始透过自营网站销售产品。截至最后实际可行日期(2021年6月21日)，公司的全渠道销售渠道包括(i)亚马逊；(ii)Wish；(iii)其他电商平台，如eBay及全球速卖通；及(iv)自营网站。Zhitong Financial APP learned that Zibuyu Group Co., Ltd. submitted a listing application to the main board of the HKEx, with Huatai International and Agricultural Bank of China International as co-sponsors, according to the disclosure of the Hong Kong Stock Exchange on June 30.
The company is one of the largest cross-border e-commerce companies in China, focusing on selling clothing and footwear products through third-party e-commerce platforms. According to Frost Sullivan, the company ranks third in terms of GMV of clothing and footwear products sold through third-party e-commerce platforms in 2020. In addition, in 2020, the company ranked first among all platform sellers in China's cross-border e-commerce market for exporting B2C clothing and footwear in terms of GMV generated in North America. The company has won the Best Cross-Border E-commerce Brand Award for five consecutive years since 2016.
The company has established sales channels covering different sales platforms. In order to reach online customers and promote its products efficiently, the company has been selling products through a number of major third-party e-commerce platforms since 2012, and further expanded its sales channels in 2018 and began to sell products through its own website. As of the latest practicable date (June 21, 2021), the company's omni-channel sales channels include (I) Amazon.Com Inc; (ii) Wish; (iii) other e-commerce platforms such as eBay and AliExpress; and (iv) its own website.
During the record period (2018-2020), the company's revenue mainly came from (I) sales of clothing products and (ii) sales of footwear products, as well as from sales of other products such as electronic equipment, stationery and sporting goods. The company's income increased from RMB 1.3181 billion for the year ended 31 December 2018 to 1.4289 billion yuan for the year ended 31 December 2019 and further increased to 1.8981 billion yuan for the year ended 31 December 2020.
The company's annual profit increased from $80 million for the year ended 31 December 2018 to $81.1 million for the year ended 31 December 2019, and further increased to $114 million for the year ended 31 December 2020.
